Archive for February, 2010
In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has …
Last week, the cashier at the local grocery store kept asking me questions about the food I was purchasing, mainly winter vegetables, as she was running them through the scanner. “What’s this?” “That is a rutabaga.” “I’ve never seen a white carrot.” “That is a parsnip.” “What are these things?” “Those are turnips.” (I like …
This morning, the St. Louis Business Journal held a networking breakfast at the Missouri Botanical Garden, that focused on “America’s New Economy”. The speakers were Doug Mueller (president of Mueller Prost, PC) and Michael Forster (managing partner of Sandberg, Phoenix, VonGontard). It was interesting to hear the perspectives of two leaders of local small business, …