Archive for March, 2010
Last week, I co-presented a course at Enterprise University, “Public Relations 101: ‘The Earned Advertising.’” Here is a link to the Power Point presentation, http://bit.ly/bwSqmd. What made the course fun to teach is that even though Mary, my co-presenter, and I had put together a Power Point and put a lot of thought into making …
One of the fundamental tools in public relations is the news release. It can be one of the best approaches. It can be one of the most abused. If written well, used properly, and distributed strategically, the news release is a great tool to communicate your company’s message. Anatomy of a release As the old …
When you read your favorite online newspaper, and watch or listen to the news, do you wonder how the people interviewed were selected? It’s usually a combination of things but the main reason is that the source is credible and is willing to be interviewed. The source is not unusual. A smiling goat is an …