Axl Rose, Weeds and Media Relations
- Understand what media outlet you are approaching and why you are approaching them: An industry blog is far different that a local news network.
- Ddevelop a respectful relationship with a reporter, editor, or writer: Study the work of the media professional. Understand that her job is to make sure that her listeners, viewers or readers have the best sources available for a timely, relevant and interesting story. Reporters do not have time to spend trying to figure out why you might be a good source.
- Iincorporate media relations into your everyday routine: This is everything from frequently reading the work of an online newspaper or reporter you like to keeping a notebook of good story ideas. Don’t remove yourself from the news cycle. Understand how you can be a part of communicating the news to position yourself as a smart source.
- Share you comments and introduce yourself to reporters: Now more than ever is a great time to get to know reporters through comments that can be made on line. Read their work or watch videos on the Web. Offer thoughtful comments on what you liked about their work or angles that could enhance future stories.
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Ahhh… it certainly doesn't happen over night. Things that matter rarely do, they take cultivation —- and you have not only reminded me to cultivate my relationships with the media but also to cultivate the gardens around my house.
Thanks for the thoughtful post and long live GNR. 