Archive for June, 2010

“If You Don’t Have a Plan for Yourself…”

“you’ll be a part of someone else’s.” AMM Communications has recently been involved in the launch and ramp up of several start-up businesses, and while these entrepreneurs have written strong business plans with well-thought out pro forma financial statements, they have not put as much effort into planning how they would announce their new ventures …

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Is Any Publicity, Even Negative Publicity Good, or Is It Just a Myth?

Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.

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When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

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