Archive for June, 2010

The Difference Between Marketing and Business Development (ie. Selling)

People often confuse marketing with selling, when they are two entirely different practices.

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Managing Your Image = A Mix of Public Relations and a Dash of Social Media

Three ideas on using public relations and social media to manage your image, and your personal brand.

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Why a Public Relations Firm Can Handle Social Media for Clients

People often ask Ann Marie and me how public relations and traditional communications fit into a world where social media seems to be taking the forefront of how people obtain information and converse with each other.  My answer is “very easily” because in our view, social media is an extension of traditional “earned” media.  Earned …

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