Archive for August, 2010
You Put the Wrong EmPHAsis on the Wrong SylLABle – The Message is ALL WRONG!
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What your salespeople say in front of the customer may not match what the marketing department planned because the emphasis is on the wrong message.
Does “More Cowbell” Equal More Sales? Public Relations can be that cowbell!
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When your sales and business development processes needs a little extra boost, think “More Cowbell” in form of public relations!
“Used Car” Sales vs Business Development?
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When I was in business school and subsequently earning my MBA in the early ’90s, sales was still sales. The practice of “selling” was something that you just picked up from watching people around you, or perhaps using some canned sales presentation with a flip-chart. I knew back then that I wanted to be a …