Archive for December, 2010

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

For Small to Mid-Sized Businesses, Where does Public Relations fit into Your Business or Strategic Plan?

Whether you are a start-up or an established small to mid-sized business, you probably have a business plan. Most entrepreneurs know they need a PR component but they aren’t sure where to start.