Archive for the Category ‘Communications’

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

more
For Small to Mid-Sized Businesses, Where does Public Relations fit into Your Business or Strategic Plan?

Whether you are a start-up or an established small to mid-sized business, you probably have a business plan. Most entrepreneurs know they need a PR component but they aren’t sure where to start.

more
How Do You Prevent a Public Relations Disaster By a Disgruntled Employee using Social Media?

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.

more
SEO Powered by Platinum SEO from Techblissonline