Archive for the Category ‘Consulting’
A Failure to Communicate? “Cool Hand Luke” and Public Relations
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Have you ever heard your client say this? If you are in the communications/marketing field or a business consultant, this is the kiss of death. There are three steps you must perform to prevent this!
Your 2011 Sales and Marketing Plan… Have You Considered the Impact of Your Slogan or Tagline?
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Small businesses often come up with slogans that aren’t descriptive of what they do. When you hear that a company brings you “the best service” without describing what that service is, then that tagline is very forgettable. Or you may hear that a company offer “the lowest prices in town” but doesn’t specify which town …