Archive for the Category ‘Entrepreneurship’

Managing Your Image = A Mix of Public Relations and a Dash of Social Media

Three ideas on using public relations and social media to manage your image, and your personal brand.

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Why a Public Relations Firm Can Handle Social Media for Clients

People often ask Ann Marie and me how public relations and traditional communications fit into a world where social media seems to be taking the forefront of how people obtain information and converse with each other.  My answer is “very easily” because in our view, social media is an extension of traditional “earned” media.  Earned …

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Knowing What Your Company Does Best… The Hedgehog Concept

Ann Marie and I recently completed the strategic planning process for AMM Communications.  We consider ourselves both fortunate and ahead of the curve from most start-up companies because we had the resources to work with a consultant to develop the strategic plan for our company early in our history.  Most companies that I know usually …

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