Archive for the Category ‘Networking’
Networking for New Business
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Ann Marie and I are constantly networking to grow our business, whether it be at formal networking groups, having coffee with people we meet, or via social networking and our blog. Our business is based on 100% referrals, which means that we have to find the balance between business development and being “out there” with …
Get to know your competition
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In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has …