Archive for the Category ‘Public Relations’

A Failure to Communicate? “Cool Hand Luke” and Public Relations

Have you ever heard your client say this? If you are in the communications/marketing field or a business consultant, this is the kiss of death. There are three steps you must perform to prevent this!

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Your 2011 Sales and Marketing Plan… Good Marketing and Branding is all about Consistency!

Now that you have changed the look and feel of your website and possibly tweaked the navigation of your website, you need to examine your current brochures, sales literature, even your business cards. If you have changed the logo and colors on the website, that needs to be translated over to the printed material, correspondence etc…

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A “Dumb” Way to Build Trust and Credibility – Merely Calling Yourself an Authority!

Are you an expert, or an authority, just because you say you are? How many purported authorities have you met in the past, only to be disappointed in the information they provided, because it was either too basic or flat-out wrong?

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