Archive for the Category ‘Self Help’
Your 2011 Sales and Marketing Plan… Have You Considered the Impact of Your Slogan or Tagline?
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Small businesses often come up with slogans that aren’t descriptive of what they do. When you hear that a company brings you “the best service” without describing what that service is, then that tagline is very forgettable. Or you may hear that a company offer “the lowest prices in town” but doesn’t specify which town …
How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business
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If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?