Archive for the Category ‘Small Business’
How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business
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If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?
For Small to Mid-Sized Businesses, Where does Public Relations fit into Your Business or Strategic Plan?
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Whether you are a start-up or an established small to mid-sized business, you probably have a business plan. Most entrepreneurs know they need a PR component but they aren’t sure where to start.
You Put the Wrong EmPHAsis on the Wrong SylLABle – The Message is ALL WRONG!
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What your salespeople say in front of the customer may not match what the marketing department planned because the emphasis is on the wrong message.