Archive for the Category ‘Strategic Planning’
Is Any Publicity, Even Negative Publicity Good, or Is It Just a Myth?
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Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.
Knowing What Your Company Does Best… The Hedgehog Concept
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Ann Marie and I recently completed the strategic planning process for AMM Communications. We consider ourselves both fortunate and ahead of the curve from most start-up companies because we had the resources to work with a consultant to develop the strategic plan for our company early in our history. Most companies that I know usually …