Author Archive

The Next Step in Your 2011 Sales and Marketing Plan… Update Your Website Colors

Many established businesses and even those recently created within the past two years haven’t updated their websites since they were initially created in the ’90s. My challenge for you is to revamp your website, removing any extraneous flash introductions, music, stock graphics etc…

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Ring in the New Year with a 2011 Sales and Marketing Plan! The First Step – Website Redesign

My blog posts over the next few weeks will outline our thought processes as we continue to evolve our marketing plan for AMM Communications. Today, I would like to talk about website redesign.

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How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

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