Posts Tagged ‘AMM Communications’

Is Any Publicity, Even Negative Publicity Good, or Is It Just a Myth?

Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.

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When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

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The Difference Between Marketing and Business Development (ie. Selling)

People often confuse marketing with selling, when they are two entirely different practices.

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