Success Stories

Beyond the Balance Sheet: How Purk & Associates Built a Powerhouse Team and Brand Through Strategic Recognition

The Client: Purk & Associates, P.C.

Purk & Associates, P.C., a dynamic boutique accounting and wealth management firm established in 2009 and based in the bustling St. Louis metropolitan area, recognized a critical truth: their people were their greatest asset. In a highly competitive industry, attracting, nurturing, and retaining top talent was not just a goal, but a strategic imperative for sustained success and delivering premier client service.

The Challenge: Standing Out in a Sea of Sameness

In the specialized world of accounting and wealth management, technical expertise is a given. What truly differentiates a firm, and what ultimately attracts both exceptional professionals and discerning clients, is its culture, values, and leadership. Purk & Associates faced the universal challenge of demonstrating these intangible strengths in a tangible way. How could they:

• Attract the Best: Make themselves the employer of choice in a fiercely competitive talent market?
• Retain Talent: Foster a deep sense of loyalty and value among their team members, combating industry-wide turnover?
• Build Trust: Reassure clients of their unwavering commitment to excellence and ethical practice?
• Elevate Leadership: Position founding shareholder Jennah Purk, CPA, as a recognized authority and visionary in the industry?

They understood that their core values — a profound commitment to their team, their clients, and their community — needed to be amplified beyond their office walls.

The Solution: Strategic Storytelling and Endorsement

From 2011 to 2018, Purk & Associates partnered with AMM Communications to implement a powerful, two-pronged public relations strategy designed to broadcast their unique value proposition. Our collaboration focused on:

1. Elevating Jennah Purk’s Profile: Through targeted media relations and speaking opportunities, we positioned Jennah as a nationally recognized thought leader, sharing her insights and expertise across the accounting and business sectors. This built credibility not just for Jennah, but for the firm as a whole.
2. Securing Prestigious Awards: We meticulously identified and pursued award opportunities that directly aligned with Purk & Associates’ core values: ethics, talent retention, a supportive work environment, and exceptional customer service. These awards served as powerful, third-party endorsements of the firm’s excellence.

The Execution: A Partnership in Prowess

AMM Communications executed a comprehensive strategy, acting as an extension of the Purk & Associates team:

• Leadership Positioning: We proactively sought out and secured high-impact media placements and speaking engagements for Jennah Purk, ensuring her voice resonated with key audiences and solidified her reputation as an industry luminary.
• Strategic Award Nominations: Our team painstakingly researched, prepared, and submitted nominations for awards that truly mattered. This targeted approach yielded an impressive array of accolades, including:
  • Better Business Bureau (BBB) Torch Award Winner (2018): A testament to their unwavering commitment to ethics and integrity.
  • Multiple “Best of” Awards from Small Business Monthly: Consistent recognition for their quality service and position as a top accounting firm.
  • “Best Accounting Firms to Work For” (Accounting Today): Validating their truly exceptional workplace culture.
  • Inc. 500 | 5000 Recognition: Celebrating their remarkable growth trajectory.
  • St. Louis Business Journal “Best Places to Work”: Reinforcing their positive and supportive team environment.
  • Small Business Administration Small Business Team of the Year (2014): Acknowledging the leadership synergy of Jennah and Bill Purk.
  • Enterprising Women of the Year Award (2015): Highlighting Jennah Purk’s outstanding achievements as a woman business leader.
• Amplifying Success: Every award win and media mention was strategically amplified through various communication channels, ensuring maximum visibility and reinforcing the firm’s positive reputation within the St. Louis business community and nationally.

The Results: A Blueprint for Success

The strategic partnership between Purk & Associates and AMM Communications didn’t just generate buzz; it yielded tangible, transformative outcomes:

• Industry-Leading Talent Retention: Since 2009, Purk & Associates has maintained an astonishingly low turnover rate of less than 4% — significantly below the industry average for local firms. This is a direct testament to their commitment to employee value and a thriving work environment.
• Enhanced Brand Recognition: Consistent award wins and Jennah Purk’s elevated leadership status firmly positioned the firm as a top-tier accounting and wealth management leader, both regionally and nationally.
• Stronger Client Trust & Acquisition: The public validation of their dedication to quality and customer service reinforced trust with existing clients and became a powerful magnet for attracting new business.
• Positive, Engaged Company Culture: The continuous focus on recognition and the celebration of achievements fostered a deeply engaged, motivated, and proud team, creating a virtuous cycle of success.

Why This Matters to Your Business: Unlock Your Potential

The Purk & Associates story is a powerful reminder that in today’s competitive marketplace, your reputation is your most valuable currency. Attracting and retaining top talent, earning client trust, and establishing industry leadership aren’t accidental — they’re the direct result of a strategic and proactive approach to public relations and brand building.

AMM Communications can help your firm harness the same power:

• Become a Talent Magnet: Cultivate a reputation that naturally draws in the brightest and most skilled professionals.
• Showcase Your Values: Authentically communicate your commitment to your team, your clients, and your community.
• Elevate Your Brand Authority: Position your leaders as thought leaders and your firm as an undeniable force in your industry.

Don’t leave your talent strategy or your brand’s potential to chance. Partner with AMM Communications to build a powerful, respected brand that attracts the right people, secures lasting client relationships, and drives unparalleled success.

Contact us today to discover how we can help your firm achieve similar remarkable results.

Local Impact, Global Reach: How Hilliker Corporation Dominated the St. Louis Commercial Real Estate Market Through Hyper-Local PR

The Client: Hilliker Corporation

Hilliker Corporation, a formidable force in the St. Louis commercial real estate landscape, stands as the largest independently owned brokerage firm in the region. Their mission: to be the unequivocal first choice for entrepreneurs navigating the complex world of commercial property. Yet, even industry leaders need to continuously reinforce their position and amplify their expertise to stay ahead.

The Challenge: Visibility in a Competitive Landscape

In a dynamic market like St. Louis, Hilliker Corporation understood that their impressive volume of successful deals and deep expertise needed to be consistently communicated to a broader audience. Their challenge wasn’t a lack of success, but a need to strategically translate that success into enhanced brand visibility and a reinforced reputation as the go-to firm for the entrepreneurial community. Specifically, they aimed to:

• Boost Brand Awareness: Elevate their profile across the entire St. Louis metropolitan area.
• Showcase Broker Prowess: Highlight the unparalleled skill and experience of their individual brokers.
• Solidify Market Leadership: Cement their status as the premier commercial real estate partner for burgeoning businesses and established entrepreneurs alike.

The Solution: Precision Public Relations with a Hyper-Local Edge

From 2022 to 2024, Hilliker Corporation partnered with AMM Communications to architect and implement a strategic public relations plan tailored to their unique needs. Our approach was simple yet profoundly effective: hyper-local public relations. This strategy focused on:

1. Celebrating Deal Successes: Turning every successful property transaction into a compelling story that showcased broker expertise and client wins.
2. Championing Entrepreneurs: Deliberately positioning Hilliker as the invaluable resource for entrepreneurial ventures in commercial real estate.
3. Maximum Amplification: Ensuring every significant deal closing resonated across regional, local, and relevant trade media outlets.

The Execution: Turning Transactions into Triumphs

AMM Communications deployed a multi-faceted strategy that consistently delivered results:

• Proactive Deal Story Identification: We established a seamless internal process to uncover unique, complex, or significant property deals within Hilliker’s portfolio, transforming mere transactions into captivating narratives.
• Compelling Content Creation: Our team crafted engaging articles and case studies for the Hilliker Corporation website. These pieces not only highlighted the specific deals but also spotlighted the expert insights and strategic thinking of the brokers involved, building trust and demonstrating value.
• Strategic Media Outreach: We significantly amplified Hilliker’s voice by proactively pitching their deal successes and broker expertise to a carefully curated list of regional newspapers, local news outlets, and commercial real estate trade publications. This targeted outreach ensured their stories reached the most relevant audiences.
• Website Content Refresh: Recognizing the website as a crucial hub, we undertook a comprehensive content refresh, making it more dynamic, informative, and engaging, which in turn boosted organic traffic and visitor retention.

The Results: Unprecedented Visibility and Undisputed Leadership

The strategic partnership between Hilliker Corporation and AMM Communications yielded a remarkable transformation, translating their operational successes into widespread brand recognition:

• Extensive Media Coverage: Hilliker Corporation experienced a substantial surge in media mentions, consistently appearing in prominent St. Louis publications and industry outlets, showcasing their expertise and an impressive volume of successful deals.
• Amplified Brand Awareness: The relentless and consistent media presence, coupled with an enhanced online footprint, led to a palpable increase in brand awareness for Hilliker Corporation across their target market.
• Reinforced Market Dominance: By continuously highlighting their successful transactions and the unparalleled expertise of their brokers, Hilliker Corporation solidified its undisputed position as the leading commercial real estate brokerage firm in St. Louis, particularly becoming the preferred choice for entrepreneurs.
• Elevated Website Engagement: The revitalized website content acted as a magnet, attracting more visitors and serving as a robust platform to showcase their capabilities and success stories, fostering deeper engagement with prospective clients.

Why This Matters to Your Business: Your Success Deserves the Spotlight

The Hilliker Corporation story unequivocally demonstrates the power of a strategic, hyper-local public relations approach. Your firm’s successes, expertise, and unique value proposition deserve to be celebrated and amplified.

AMM Communications specializes in crafting compelling narratives and implementing targeted strategies that elevate your brand and drive your business objectives. We can help you:

• Transform your achievements into engaging stories.
• Position your firm as the undeniable leader in your niche.
• Significantly boost your visibility and brand recognition where it matters most.

Don’t let your hard-earned successes remain unnoticed. Partner with AMM Communications to amplify your message, reach your ideal audience, and achieve your most ambitious business goals.

Contact us today to explore how our hyper-local public relations strategies can unlock new levels of success for your firm.

Celebrating Generations of Excellence: How Weinhardt Party Rentals Amplified Local Impact and Ethical Leadership

The Client: Weinhardt Party Rentals

For generations, Weinhardt Party Rentals has been more than just a business; it’s been a cornerstone of celebrations and events across the St. Louis metropolitan area. As a third-generation, family-owned enterprise, and a proud certified Women Business Enterprise, Weinhardt embodies a legacy of service, quality, and community connection. Yet, even with a strong foundation, the modern market demands proactive engagement to maintain and grow local prominence.

The Challenge: Beyond Word-of-Mouth – Amplifying Trust and Leadership

In a competitive local market, Weinhardt Party Rentals understood that their decades of reliable service and ethical practices needed to be explicitly communicated and celebrated. Their goals extended beyond simply providing rentals; they aimed to:

• Emphasize Ethical Prowess: Publicly demonstrate their unwavering commitment to integrity and best business practices.
• Elevate Leadership: Position the current owner not just as a successful business leader, but as an influential figure within the St. Louis party rental industry, leveraging her unique position as a third-generation and woman business owner.
• Deepen Local Roots: Strengthen their presence and engagement within the St. Louis community, reaching new audiences.
• Attract Top Talent: Build a robust team capable of upholding their high standards and supporting continued growth.

The Solution: Hyper-Local PR for a Homegrown Legacy

Weinhardt Party Rentals partnered with AMM Communications to craft a strategic public relations blueprint that was as nuanced and community-focused as their business itself. Our collaboration centered on a multi-pronged approach:

1. Prestigious Award Recognition: Pursuing and securing the Better Business Bureau (BBB) Torch Award, a gold standard for ethical business conduct, to provide irrefutable proof of their integrity.
2. Strategic Leadership Positioning: Highlighting the owner’s unique story and expertise, establishing her as a recognized leader and voice within the St. Louis party rental landscape.
3. Enhanced Hyper-Local Presence: Implementing targeted social media and local advertising strategies to deepen community connections and expand reach.
4. Talent Acquisition Support: Providing strategic assistance to attract and onboard the right people to join their dedicated team.

The Execution: Crafting a Story of Trust and Connection

AMM Communications worked hand-in-hand with Weinhardt Party Rentals to bring this vision to life:

• Strategic Award Nominations: We meticulously guided Weinhardt Party Rentals through the rigorous BBB Torch Award application process, carefully articulating their ethical practices, customer service excellence, and community involvement.
• Leadership Positioning & Narrative: We crafted compelling narratives around the owner’s journey, emphasizing her role in continuing a cherished family legacy and her distinction as a certified Women Business Enterprise. This narrative was then used for local recognition opportunities and thought leadership pieces.
• Hyper-Local PR Activation: We revitalized and optimized Weinhardt Party Rentals’ social media presence, developing engaging content strategies to connect directly with the St. Louis community. Simultaneously, we supported local advertising initiatives to ensure broad visibility.
• Talent Acquisition Facilitation: Recognizing the importance of a strong team, we provided valuable support in sourcing, attracting, and hiring qualified talent, helping to build out the next generation of Weinhardt’s workforce.

The Results: A Legacy Amplified, A Community Engaged

The strategic partnership between Weinhardt Party Rentals and AMM Communications yielded a powerful combination of enhanced reputation and tangible business benefits:

• Accolades for Integrity: Weinhardt Party Rentals proudly earned the prestigious BBB Torch Award, providing a powerful third-party endorsement of their unwavering ethical standards and commitment to trust.
• Elevated Leadership Profile: The owner gained significant recognition as a leading voice and expert within the St. Louis party rental industry, reinforcing the firm’s credibility and unique heritage.
• Strengthened Local Visibility: The revitalized social media presence and targeted local advertising efforts led to increased brand awareness and deeper engagement within the St. Louis metropolitan area.
• Robust Talent Pipeline: The strategic support in talent acquisition helped Weinhardt Party Rentals attract and onboard essential team members, ensuring their capacity to meet growing demand and maintain service excellence.

Why This Matters to Your Business: Build a Brand That Lasts

The Weinhardt Party Rentals story is a testament to the enduring power of ethical business practices, strong leadership, and a strategic approach to local public relations. Your business, regardless of its size or legacy, can achieve similar remarkable outcomes.

AMM Communications specializes in crafting compelling narratives and implementing targeted strategies that resonate with your local community and beyond. We can help you:

• Showcase your unwavering ethical standards and build undeniable trust.
• Position your leadership as respected experts and community pillars.
• Amplify your local visibility, connecting authentically with your target audience.
• Support your efforts to attract and retain the talent crucial for your growth.

Don’t let your business’s unique story and values remain untold. Partner with AMM Communications to cultivate a powerful local presence and achieve your most ambitious business goals.

Contact us today to learn how our hyper-local public relations strategies can elevate your brand and drive your success.

Crafting a Legacy, Igniting the Future: How Slyman Brothers is Dominating the St. Louis Appliance Market with Hyper-Local PR

The Client: Slyman Brothers

For nearly six decades, Slyman Brothers has been more than just an appliance store; it’s been a trusted institution in St. Louis homes. As the leading independently owned kitchen and home appliance retailer in the region, gearing up for its monumental 60th anniversary in 2025, Slyman Brothers holds a unique place in the community. Their challenge: how to not just celebrate a rich history, but also powerfully broadcast a vibrant future.

The Challenge: Beyond Reputation – Elevating Expertise and Announcing a New Era

Even with a sterling reputation, market leadership requires continuous cultivation. Slyman Brothers recognized that to maintain and grow their dominance, especially with significant milestones and new ventures on the horizon, they needed a strategic communication partner. Their objectives were clear:

• Amplify Local Visibility: How could they leverage third-party endorsement through local media to reach an even wider audience and reinforce brand recognition?
• Launch Luxury with Impact: How could they effectively publicize the development of their exclusive Wolf / Sub-Zero / Cove showrooms, positioning themselves not just as a retailer, but as the premier destination for high-end appliances?
• Showcase Leadership Evolution: How could they artfully communicate the transition to a dynamic third-generation leadership, highlighting continuity while signaling innovation?
• Cement Expert Status: How could they solidify their reputation as the undisputed go-to resource for comprehensive kitchen and home appliance expertise in the St. Louis area?

The Solution: Hyper-Local Focused Public Relations

In 2024, Slyman Brothers strategically partnered with AMM Communications for comprehensive hyper-local public relations and media relations support. Our shared goal: to enhance their brand visibility, amplify their rich legacy, and firmly solidify their position as the region’s authoritative appliance experts, all while building momentum towards their 60th anniversary.

Our strategy was built on the premise that genuine connection and authoritative positioning happen at the local level.

The Execution: Orchestrating a Narrative of Expertise and Legacy

AMM Communications is currently implementing a dynamic, multi-faceted hyper-local public relations strategy designed to resonate deeply within the St. Louis community:

• Strategic Media Relations: We are actively leveraging our strong relationships with local journalists and media outlets to secure consistent, high-impact coverage. This involves identifying compelling story angles that capture the essence of Slyman Brothers – from their history to their innovative future – ensuring their initiatives and milestones receive widespread attention.
• Compelling Storytelling & Content Development: We are crafting narratives that weave together Slyman Brothers’ six-decade history, their unparalleled expertise, and their unique value proposition. This includes developing targeted press releases, persuasive media pitches, and other engaging materials designed to effectively communicate their key messages to diverse local audiences.
• Luxury Brand Promotion: A dedicated focus is placed on publicizing the sophisticated new Wolf / Sub-Zero / Cove showrooms. Our outreach highlights not just the premium brands, but the immersive design, cutting-edge features, and the specialized expertise of Slyman Brothers’ staff in guiding customers through high-end appliance selections.
• Seamless Leadership Transition Communication: We are carefully managing the narrative around the transition to third-generation leadership. This involves arranging interviews with the new leaders, developing clear talking points, and crafting messaging that assures customers of continued excellence while showcasing a forward-thinking vision.
• Expert Positioning & Community Engagement: We are proactively positioning Slyman Brothers as the definitive local authority on all things kitchen and home appliances. This includes seeking opportunities for their experts to contribute insights to local news segments, publish informative articles, and participate in community events, solidifying their role as trusted advisors.

The Results: Building Momentum Towards a Landmark Anniversary

As an ongoing, evolving partnership, the full impact of our collaboration will continue to unfold. However, even in its early stages, AMM Communications has secured significant, tangible outcomes that are already strengthening Slyman Brothers’ market presence:

• Increased Local Media Engagement: Slyman Brothers is experiencing heightened interest and engagement from prominent St. Louis media outlets, leading to more frequent and impactful coverage.
• Growing Awareness of Luxury Expansion: Early indications show a significant rise in awareness regarding their new, exclusive luxury brand showrooms, attracting a new segment of high-end clientele.
• Strengthened Expert Positioning: Slyman Brothers is increasingly recognized as the definitive local expert for all kitchen and home appliance needs, enhancing their credibility and authority.
• Secured Key Media Placements: We’ve successfully secured prominent media placements in top-tier St. Louis publications, ensuring their story reaches a broad and relevant audience.
• Solid Foundation for 60th Anniversary: A robust public relations framework has been established, setting the stage for a highly impactful and memorable 60th-anniversary celebration campaign in 2025.

Why This Matters to Your Business: Turn Milestones into Market Leadership

The Slyman Brothers case study powerfully illustrates that even established market leaders benefit from a strategic, hyper-local public relations approach. Your business, whether celebrating a legacy or launching a new venture, can achieve similar impactful results.

AMM Communications specializes in crafting compelling narratives and implementing targeted strategies that resonate deeply with your local audience and propel your business goals. We can help you:

• Cultivate robust relationships with essential local media.
• Significantly boost your brand visibility and recognition.
• Position your company as the undisputed leader in your industry.
• Drive genuine customer traffic and boost sales through strategic, local PR efforts.

Don’t let your business’s story, expertise, or upcoming milestones go unnoticed. Partner with AMM Communications to amplify your message, connect authentically with your target audience, and achieve unparalleled business success.

Contact us today to discover how our hyper-local public relations strategies can transform your brand’s presence.

Enterprise Bank & Trust + AMM Communications: Strategic Partnership for Enduring Growth

WHO: AMM Communications partnered with Enterprise Bank & Trust, a prominent financial institution, serving as their dedicated public relations firm. Our collaboration extended to their key leadership and teams across multiple markets.

WHAT: From 2008 to 2016, AMM Communications provided a comprehensive suite of services to Enterprise Bank & Trust. This included managing their public relations and media relations, securing award nominations, leading crisis communications efforts, developing overarching communications strategies, and supporting investor relations. Our work was designed to enhance the bank’s visibility, manage its reputation, and strategically communicate its growth and values.

WHERE: Our services spanned Enterprise Bank & Trust’s operations in three distinct markets: St. Louis, Missouri; Kansas City, Missouri; and Phoenix, Arizona. This multi-market presence required tailored strategies to resonate with diverse regional audiences while maintaining a cohesive brand message.

WHEN: The partnership between AMM Communications and Enterprise Bank & Trust was sustained for eight years, from 2008 to 2016. This long-term engagement allowed for deep understanding of the bank’s evolving needs and the financial industry landscape.

WHY: The financial sector is inherently dynamic, demanding sophisticated and proactive communication. Enterprise Bank & Trust sought a partner who could expertly navigate media landscapes, protect their reputation, celebrate their achievements, and clearly articulate their value proposition to various stakeholders, including investors and the public. Our firm’s ability to provide integrated communications support across multiple disciplines was key to addressing these needs.

HOW: AMM Communications executed a multifaceted approach for Enterprise Bank & Trust. We proactively pitched positive news stories and managed media inquiries to ensure favorable coverage. We strategically identified and prepared award applications to highlight the bank’s achievements and leadership. In times of challenge, we developed and implemented swift and effective crisis communication plans to mitigate reputational risks. Furthermore, we collaborated on broader communications strategies to align messaging with business objectives and supported investor relations efforts with clear and consistent communication to the financial community.

WHY WORK WITH AMM COMMUNICATIONS (for Today’s CMOs):

For Chief Marketing Officers leading large companies today, the communications landscape is more complex than ever, influenced by rapid technological advancements and data proliferation. AMM Communications offers a unique value proposition to address these modern challenges:

• Navigating the AI Era: The rise of AI in content creation and audience targeting demands a nuanced approach. AMM Communications understands how to leverage AI tools for efficiency and insights while ensuring that communications remain authentic, human-centric, and on-brand, avoiding generic or untrustworthy outputs. We can help CMOs integrate AI ethically and effectively into their communication workflows for enhanced reach and relevance.
• Data-Driven Communication Strategies: In a world awash with data, effective communication is no longer just about intuition. AMM Communications utilizes data analytics to inform strategy, measure campaign performance, and optimize messaging for maximum impact. We help CMOs translate complex data into actionable insights, ensuring that communication efforts are precise, measurable, and aligned with business goals.
• Driving Revenue Through Integrated Communications: Today’s marketing and communications must directly contribute to the bottom line. AMM Communications designs strategies that not only build brand awareness and reputation but also directly support sales funnels and customer acquisition. By integrating PR, media relations, and strategic communications with broader marketing objectives, we help CMOs demonstrate tangible ROI from their communication investments.
• Strategic Counsel for Reputation Management: In a digitally connected world, reputational crises can erupt rapidly. Our extensive experience in crisis communications means we can provide CMOs with robust frameworks and rapid response capabilities to protect brand integrity and maintain stakeholder trust, even in unforeseen circumstances.
• Timeless Principles, Modern Application: While our case study highlights work from a decade ago, the core principles of compelling storytelling, strategic messaging, and proactive engagement remain timeless. AMM Communications combines these enduring principles with a forward-thinking approach, embracing new technologies and methodologies to meet the demands of today’s dynamic business environment.

Partnering with AMM Communications provides CMOs with a seasoned and adaptive ally, ready to transform communication challenges into opportunities for sustained growth and market leadership.

Case Study: Amplifying Midwest Trust’s National Presence

Who: Midwest Trust, one of the largest fiduciary trust administrators and trust companies in the United States. AMM Communications, a public relations agency specializing in strategic communications and media relations.1

What: A comprehensive public relations strategy to enhance local visibility for Midwest Trust’s various offices, elevate their national profile within the financial and trade media, and communicate key milestones including their 30th anniversary, executive appointments, and expansion into new markets.

When: The engagement spanned over a period of sustained activity, encompassing the lead-up to and celebration of their 30th anniversary, ongoing announcements of executive hires (occurring throughout the engagement), and communication surrounding their expansion into new locations as those developments unfolded.

Where: Midwest Trust operates with a home office and numerous local offices across the United States. AMM Communications’ efforts targeted both the specific geographic locations of these offices and national financial and trade publications.

Why: Midwest Trust sought to:

• Increase local awareness and build relationships within the communities served by their individual offices.
• Strengthen their national reputation as a leading fiduciary trust administrator and trust company.
• Generate positive media coverage around their 30th anniversary to reinforce their longevity and stability.
• Effectively communicate the strategic growth represented by new executive hires and market expansion.
• Position themselves as an attractive employer through the announcement of key personnel additions.

How: AMM Communications implemented a multi-faceted public relations strategy that included:

• Local Media Outreach: Developing targeted media lists for each of Midwest Trust’s office locations and proactively pitching local news outlets on company news, community involvement, and expert commentary from local executives.
• National and Trade Media Relations: Crafting compelling story angles focused on Midwest Trust’s industry leadership, anniversary milestones, executive expertise, and expansion strategy for national financial publications and relevant trade journals.
• Press Material Development: Creating engaging press releases, media advisories, backgrounders, and executive biographies to support media outreach efforts.
• Executive Visibility: Identifying opportunities for Midwest Trust executives to contribute thought leadership articles, participate in industry events, and provide expert commentary on relevant financial topics.
• Anniversary Campaign Support: Developing and executing a public relations plan to amplify the message of Midwest Trust’s 30th anniversary across local, national, and trade media.
• New Hire Announcements: Strategically announcing executive appointments, highlighting their experience and the value they bring to the organization.
• Expansion Communications: Developing and executing communication plans to announce new office openings, emphasizing the strategic rationale and benefits for clients.

Results: AMM Communications’ efforts yielded significant positive results for Midwest Trust, including:

• Increased Local Media Coverage: Secured consistent media placements in key local markets, raising awareness of individual office locations and their personnel.
• Enhanced National and Trade Visibility: Achieved placements in prominent national financial publications and influential trade journals, elevating Midwest Trust’s profile among key industry stakeholders.
• Successful 30th Anniversary Media Coverage: Generated positive media attention surrounding the company’s milestone, reinforcing their history and stability.
• Positive Reception of Executive Hires: Effectively communicated the strategic importance of new executive appointments, showcasing the talent and expertise within the organization.
• Successful Communication of Market Expansion: Secured media coverage announcing new office locations, highlighting the company’s growth and commitment to serving a wider client base.

The Results: Midwest Trust experienced a notable increase in positive media mentions across both local and national platforms. This enhanced visibility contributed to a stronger brand presence, reinforced their position as a leading fiduciary trust company, and supported their strategic growth initiatives. The consistent communication of key milestones, executive talent, and market expansion helped to build trust and credibility with both current and potential clients, as well as industry peers.

Why This Matters to You: This case study demonstrates the power of a targeted and strategic public relations approach in achieving key business objectives for financial institutions. By focusing on both local engagement and national profile building, Midwest Trust successfully amplified its message, celebrated its history, and communicated its growth trajectory. This highlights the importance of:

• A tailored PR strategy: Recognizing the need for both local and national outreach to reach diverse audiences.
• Proactive communication: Effectively sharing key company news, milestones, and executive appointments to shape public perception.
• Consistent messaging: Reinforcing core values and strategic direction through all communication efforts.
• Measuring impact: Demonstrating the tangible results of public relations in enhancing brand visibility and supporting business growth.

Ultimately, this case study illustrates how strategic public relations can be a valuable tool for financial services companies looking to build their brand, enhance their reputation, and achieve their business goals.

From Layoff to Launchpad: How Ed Mayuga Empowered Pfizer Alumni to Thrive

The Challenge:

In the wake of corporate restructuring, Pfizer offered departing employees executive education reimbursement as part of their separation package. Facing unexpected career transitions, these individuals needed more than just financial support; they required strategic guidance and personalized mentorship to navigate the complexities of job searching or launching their own consulting ventures.

The Solution: “Pfizer Alumni Executive Coaching” – A 90-Day Transformation

Enter Ed Mayuga, a former Pfizer employee himself, who understood the unique challenges faced by his peers. In 2009, he launched “Pfizer Alumni Executive Coaching,” a comprehensive 90-day program designed to equip individuals with the essential tools for career reinvention.

What Made This Program Unique?

• Personalized, Actionable Strategies: Ed’s approach was far from a one-size-fits-all model. He provided a highly personalized, à la carte menu of services, tailored to each client’s specific needs and aspirations.
• Comprehensive Skill Development: The program covered a wide range of critical skills, including:
  • Crafting impactful resumes and cover letters.
  • Mastering interview techniques and building confidence.
  • Optimizing LinkedIn profiles for maximum visibility.
  • Developing robust business plans for entrepreneurial ventures.
  • Implementing effective networking strategies.
  • Leveraging social media marketing for professional growth.
• Structured Success Roadmap: Each client received a meticulously crafted 30-60-90 day plan, providing a clear pathway to achieving their goals.
• Global Reach, Personalized Touch: Utilizing videoconferencing and Google Drive, Ed seamlessly connected with Pfizer alumni worldwide, fostering collaboration and delivering personalized guidance regardless of location.
• Beyond the Program: Upon completion, clients received a Certificate of Completion and were encouraged to maintain ongoing contact, fostering a supportive alumni network.

The Results: A Legacy of Empowerment

Since its inception in 2009, Ed’s program has evolved and flourished, empowering hundreds of Pfizer alumni to successfully transition into new careers or launch thriving consulting businesses.

Why Ed? The Power of Shared Experience

Ed’s unique ability to connect with his clients stemmed from his own experience of navigating a post-Pfizer career transition in 2006. He leveraged his expertise in strategic business consulting, executive communications, marketing strategy, and communications skills training to create a program that truly resonated with his audience.

The Impact:

Ed Mayuga’s “Pfizer Alumni Executive Coaching” program demonstrates the power of personalized mentorship and strategic guidance in helping individuals overcome career challenges and achieve their professional aspirations. This case study highlights the importance of:

• Understanding the specific needs of a target audience.
• Providing tailored solutions that deliver tangible results.
• Building a supportive community for ongoing success.
• Using modern digital tools to deliver a global service.

From 2009 to 2025 and beyond, Ed Mayuga has been a catalyst for change, transforming career setbacks into remarkable opportunities for Pfizer alumni worldwide.

From Retirement to ‘Rewirement’: How Bilderback Business Advisors Found Its Voice

The Challenge:

Kip Bilderback, a seasoned real estate attorney, was ready for a new chapter after retiring from his prestigious law firm. But “retirement” didn’t mean inactivity. He was driven to leverage his expertise and explore new passions. The challenge? Transforming a wealth of experience into a compelling brand and a thriving solo consulting practice, all while pursuing personal aspirations.

The Solution: A Strategic Partnership with Bilderback Business Advisors

Enter Ann Marie and Ed Mayuga of AMM Communications, a dynamic duo with a proven track record of empowering entrepreneurs. Kip sought their expertise to help him conceptualize, launch, and market his new venture: Bilderback Business Advisors (BBA).

What Made This Partnership Transformative?

• Holistic Visioning: AMM Communications went beyond business strategy. They acted as a sounding board for Kip’s diverse interests, including Pilates training and increased church involvement, ensuring his “second act” was fulfilling on all fronts.
• Strategic Clarity Through Mind Mapping: The process began with a collaborative mind-mapping session, placing Kip at the center of his aspirations. This visual exercise provided crucial clarity, allowing him to focus his energy on BBA.
• Brand Building from the Ground Up: AMM Communications took charge of crafting BBA’s online presence, including:
  • Designing and writing compelling web copy for bilderbackadvisors.com.
  • Maintaining the website, updating podcast links, and creating engaging thumbnails.
  • Producing a series of short, interview-style YouTube videos, “Talk with Kip,” which were embedded on the BBA website.
  • Setting up a green screen studio, Conducting the interviews, Producing, editing, and uploading the videos to youtube.
• Personalized, Agile Coaching: Recognizing Kip’s dual residency, AMM Communications seamlessly blended in-person sessions with virtual meetings via Zoom and Google Drive.
• Structured Accountability: A 90-day plan was developed each quarter, with detailed meeting notes and action items, ensuring consistent progress. Doodle polls were used to schedule meetings.

The Results: A Thriving Second Act

AMM Communications helped Kip transform his vision into a tangible reality. Bilderback Business Advisors launched with a strong online presence, engaging content, and a clear brand identity.

Why AMM Communications? The Power of Experience and Collaboration

• Ann Marie’s experience launching AMM Communications in 2008 provided invaluable insights into the challenges and triumphs of building a solo venture.
• Ed’s proven track record of empowering entrepreneurs, honed through years of coaching Pfizer alumni, brought strategic depth to the partnership.
• The collaboration between Ann Marie and Ed created a very well rounded service for Kip.
• Their ability to provide both the business coaching, and the digital marketing services was a huge asset to Kip.

The Impact:

This case study demonstrates the power of collaborative coaching in helping experienced professionals reinvent themselves. AMM Communications provided:

• Strategic guidance to clarify and focus a client’s vision.
• Practical support in building a compelling brand and online presence.
• A flexible and personalized coaching approach to meet the client’s unique needs.
• The ability to utilize many different digital tools to help the client.

Kip Bilderback’s journey is a testament to the fact that retirement can be the beginning of a new and exciting chapter, with the right support.

Who: The Association of Corporate Counsel (ACC) St. Louis Chapter, a premier association serving the needs of in-house counsel in the St. Louis metropolitan area.

What: The ACC St. Louis Chapter engaged AMM Communications to enhance its communications strategy and strengthen its engagement with its members. AMM Communications provided support in several key areas:

• Social media strategy
• Media relations
• Member communications

Where: AMM Communications’ work supported the ACC St. Louis Chapter in serving its members throughout the St. Louis region.

When: AMM Communications has partnered with the ACC St. Louis Chapter over a period of several years, working with multiple Communications Committee Chairs.

Why: The ACC St. Louis Chapter sought to enhance its communications to:

• Strengthen relationships with its members.
• Increase member engagement and participation.
• Raise the Chapter’s visibility and profile.
• Support the Chapter’s mission of serving in-house counsel.

How: AMM Communications partnered with the ACC St. Louis Chapter, working closely with successive Communications Committee Chairs, to provide ongoing support:

• Social Media Strategy: AMM Communications developed and implemented social media strategies to enhance the Chapter’s online presence, engage members, and share valuable content.
• Media Relations: AMM Communications provided media relations support to raise the Chapter’s profile, secure coverage for events and initiatives, and position the Chapter as a valuable resource for the legal community.
• Member Communications: AMM Communications assisted in enhancing and writing content for the Chapter’s newsletter, ensuring that members received timely, relevant, and engaging information.
• Content Enhancement: AMM Communications collaborated with the Chapter to brainstorm on messaging and develop compelling content for various communication channels.

The Results:

Through its ongoing partnership with AMM Communications, the ACC St. Louis Chapter has:

• Enhanced its social media presence and engagement.
• Increased its visibility in local and regional media.
• Improved the quality and effectiveness of its member communications.
• Strengthened its ability to serve and support in-house counsel in the St. Louis area.

Why This Matters to You:

Effective communication is essential for associations seeking to engage their members, enhance their visibility, and achieve their goals. AMM Communications has a proven track record of partnering with organizations like the ACC St. Louis Chapter to provide strategic communications support. We can help your association to:

• Develop and implement effective communication strategies.
• Enhance your online presence and engage your members.
• Build strong relationships with the media and other stakeholders.
• Deliver valuable information and resources to your members.

AMM Communications can help your non-profit organization navigate complex communication landscapes, overcome challenges, and achieve your fundraising and awareness goals. Contact us today to learn more.

Who: The Hispanic Chamber of Metropolitan St. Louis, a not-for-profit organization dedicated to fostering the growth and success of Hispanic-owned businesses and the Hispanic community in the St. Louis region.

What: The Hispanic Chamber of Metropolitan St. Louis partnered with AMM Communications to enhance their organizational capacity and broaden their impact. AMM Communications provided a range of services, including:

• Branding awareness
• Media relations
• Media training
• Public relations
• Training for marketing associate
• Member communications

Where: These efforts were focused on elevating the Hispanic Chamber of Metropolitan St. Louis’ presence and effectiveness within the St. Louis metropolitan area.

When: [Insert the timeframe of the partnership. E.g., “AMM Communications worked with the Hispanic Chamber of Metropolitan St. Louis from [Start Year] to [End Year].”]

Why: The Hispanic Chamber of Metropolitan St. Louis recognized a pivotal moment in their organizational journey. They were “leveling up” as an association, with strategic goals to:

• Recruit More Members: Expand their reach and serve a larger segment of the Hispanic business community.
• Enhance Overall Impact: Strengthen their ability to advocate for and empower Hispanic businesses.
• Raise Visibility of Chamber: Increase the visibility of Chamber in local business press by sharing the mission of promoting and elevating Hispanic business owners’ successes. 

How: AMM Communications provided a comprehensive suite of services to support the Hispanic Chamber of Metropolitan St. Louis in achieving these goals:

• Branding Awareness: We worked to refine and amplify the Chamber’s brand messaging, ensuring it resonated with target audiences and effectively communicated their value proposition.
• Media Relations: AMM Communications developed and executed a strategic media relations plan to secure positive coverage in local and regional media outlets. This increased the Chamber’s visibility and credibility among potential members, sponsors, and the broader community.
• Media Training: We equipped Chamber leadership and staff with the skills and confidence to effectively communicate with the media, ensuring consistent and impactful messaging.
• Public Relations: AMM Communications implemented a broad public relations strategy to enhance the Chamber’s overall image and build strong relationships with key stakeholders.
• Training for Marketing Associate: We provided tailored training to the Chamber’s marketing associate, empowering them with the tools and knowledge to execute effective marketing and communications initiatives.
• Member Communications: AMM Communications helped to optimize the Chamber’s communication channels with its members, ensuring they were informed, engaged, and receiving maximum value from their membership.

The Results:

Through this partnership, the Hispanic Chamber of Metropolitan St. Louis was able to:

• Increase its visibility and brand awareness throughout the St. Louis region.
• Strengthen its relationships with key stakeholders, including media, community leaders, and corporate partners.
• Enhance its capacity to recruit new members and attract sponsors.
• Improve its overall effectiveness in serving the needs of the Hispanic business community.

Why This Matters to You:

For non-profit organizations seeking to expand their reach and impact, effective communication is essential. AMM Communications understands the unique challenges and opportunities faced by organizations like the Hispanic Chamber of Metropolitan St. Louis. We can help you:

• Develop and execute strategic communications plans.
• Empower your team to communicate effectively.
• Achieve your organizational goals and create lasting impact.

AMM Communications can help your non-profit organization navigate complex communication landscapes, overcome challenges, and achieve your fundraising and awareness goals. Contact us today to learn more.

Who: Special Olympics of Missouri (SOMO), a not-for-profit organization providing year-round sports training and athletic competition for children and adults with intellectual disabilities.

What: SOMO engaged AMM Communications to promote their statewide raffle, the “Drive It Home Raffle,” featuring a 2019 Jeep Wrangler Unlimited Sport 4×4, with the goal of increasing raffle ticket sales.

Where: The campaign targeted potential raffle ticket purchasers across the state of Missouri.

When: AMM Communications provided media support for the “Drive It Home Raffle” in 2019.

Why: SOMO aimed to generate crucial funds through the raffle to support its programs and initiatives. However, the campaign faced a significant challenge:

• A devastating tornado struck Jefferson City, MO, on May 22, 2019, causing widespread damage and loss of life.
• SOMO’s Training for Life Campus sustained structural damage, forcing the organization to close the facility and cancel its 2019 State Summer Games.

These events created a challenging environment for fundraising, requiring a sensitive and strategic approach.

How: AMM Communications provided media relations support to:

• Raise awareness of the “Drive It Home Raffle” across Missouri.
• Increase raffle ticket sales.
• Navigate the communication challenges posed by the tornado and the cancellation of the State Summer Games.

AMM Communications secured media placements on radio, television, and in print throughout Missouri, highlighting the raffle and its importance to SOMO’s mission.

The Results:

AMM Communications successfully generated media coverage for the “Drive It Home Raffle,” contributing to:

• Increased awareness of the raffle and its fundraising goals.
• Support for SOMO’s programs despite the challenges.
• Provided a positive message during a difficult time.

Why This Matters to You:

Non-profit organizations often face unexpected challenges that can impact their fundraising and communication efforts. This case study demonstrates the importance of:

• Strategic media relations in raising awareness and driving support.
• Adaptability and sensitivity in communicating during times of crisis.
• The power of a compelling cause to resonate with the community.

AMM Communications can help your non-profit organization navigate complex communication landscapes, overcome challenges, and achieve your fundraising and awareness goals. Contact us today to learn more.

 Amplifying Justice: How Strategic PR Elevated Legal Services of Eastern Missouri

Who:

• Legal Services of Eastern Missouri: A linchpin non-profit organization dedicated to ensuring equal access to justice for vulnerable populations.1
• AMM Communications: A results-driven media and public relations powerhouse specializing in crafting impactful narratives and achieving tangible outcomes.2

What:

A dynamic and precisely targeted media relations and public relations campaign meticulously engineered to not only elevate the visibility of Legal Services of Eastern Missouri but also to firmly establish their attorneys as the definitive voices on pivotal local legal issues.

Where:

Eastern Missouri, with a laser focus on cultivating strong relationships with influential local media outlets that shape public discourse.

When:

A sustained and strategic communications offensive, artfully weaving together a series of compelling announcements and high-impact events over time.

Why:

• To ignite widespread public awareness regarding the profound mission, comprehensive services, and transformative impact of Legal Services of Eastern Missouri.
• To indelibly position their legal experts as the de facto authorities on specific, locally resonant legal matters, commanding respect and trust.
• To strategically spotlight significant organizational triumphs, including the acquisition of top-tier talent, the securing of crucial grant funding that fuels their mission, and the celebration of their annual awards and vital fundraising initiatives.
• To unequivocally reinforce the organization’s indispensable role as a steadfast champion in guaranteeing access to essential legal representation for underserved individuals and families, the very bedrock of a just society.

How:

• AMM Communications expertly crafted and disseminated compelling, targeted news releases that cut through the noise to announce pivotal developments, from the arrival of visionary talent to the triumph of securing crucial grant awards and the resounding success of annual fundraising events.
• AMM Communications orchestrated and executed impactful press conferences that generated significant media buzz and amplified key initiatives and announcements, ensuring the LSEM story resonated powerfully.
• AMM Communications skillfully facilitated exclusive media familiarization meetings, forging robust and enduring relationships between Legal Services attorneys and influential local journalists, fostering mutual understanding and trust.
• AMM Communications implemented a sophisticated and proactive strategy to firmly establish Legal Services of Eastern Missouri’s attorneys as the go-to authoritative sources on their specialized legal domains, providing invaluable expertise and insights to the media landscape.

Results:

• A significant surge in the visibility and recognition of Legal Services of Eastern Missouri, firmly embedding them in the local media consciousness.
• Enhanced and more impactful dissemination of the organization’s core messages across prominent local press outlets, reaching a wider and more engaged audience.
• The unequivocal positioning of Legal Services attorneys as trusted, credible, and sought-after legal experts in their respective fields, bolstering their influence and the organization’s reputation.
• A demonstrably strengthened public perception of Legal Services of Eastern Missouri as a leading and indispensable provider of essential legal representation to underserved communities, solidifying their role as a pillar of justice.
• Increased public awareness and enthusiastic support for fundraising events and grant awards, translating into greater community investment in their vital mission.

Why This Matters To You:

• Strategic Visibility: The Power of Presence: Effective media relations isn’t just about being seen; it’s about commanding attention and amplifying a non-profit’s vital work and community impact, ensuring their message breaks through the clutter.
• Expert Positioning: Building Unshakeable Authority: Establishing key personnel as recognized thought leaders isn’t just beneficial; it’s crucial for building unshakeable credibility and trust, significantly enhancing the organization’s reputation and sphere of influence.
• Community Engagement: Forging Meaningful Connections: Proactive public relations isn’t a one-way street; it’s about fostering stronger, more meaningful connections with the community, cultivating a groundswell of support and active engagement in the organization’s cause.
• Mission Amplification: Expanding the Reach of Impact: Strategic media outreach isn’t just about getting the word out; it’s about exponentially expanding an organization’s reach, powerfully promoting its mission, and driving profound and lasting positive social change.
• Fundraising and Support: Fueling Sustainability and Growth: Enhanced visibility isn’t just for show; it directly translates into increased fundraising success and more robust community support, providing the vital fuel for long-term organizational sustainability and growth.

AMM Communications can help your non-profit organization navigate complex communication landscapes, overcome challenges, and achieve your fundraising and awareness goals. Contact us today to learn more.

Strengthening Member Engagement Through Creative Internal Communications – The St. Louis Laborers’ Benefits Office Story

Who: The St. Louis Laborers’ Benefits Office, a not-for-profit organization dedicated to providing comprehensive benefits to its members and their families.

What: The St. Louis Laborers’ Benefits Office partnered with AMM Communications to develop and implement a strategic internal communications plan aimed at improving member understanding and utilization of available benefits.

Where: The impact of this initiative was felt throughout the St. Louis Laborers’ Benefits Office and directly benefited its members across the region.

When: [Insert timeframe of the partnership or the specific project if you have it].

Why: The St. Louis Laborers’ Benefits Office recognized the importance of clear and engaging communication to ensure members were aware of and utilizing the full range of benefits available to them. This was crucial for:

• Increasing Benefit Utilization: Ensuring members and their families were taking advantage of the resources provided.
• Improving Member Satisfaction: Enhancing the value proposition of the Benefits Office by making it easier for members to understand and access support.
• Empowering Staff: Providing the Benefits Office team with effective tools and resources to better educate members and streamline their work.

How: AMM Communications collaborated with the St. Louis Laborers’ Benefits Office to develop a creative and engaging internal communications strategy:

• Introducing “Larry the Laborer”: We conceptualized and created a relatable character, “Larry the Laborer,” to serve as a central figure in member communications.
• Monthly Newsletter Feature: Larry’s experiences, depicting various life situations and how members could utilize their benefits, were featured monthly in the member newsletter. This approach made the benefits more tangible and easier to understand.
• Internal Communications Campaign: We worked with the Benefits Office team to develop an internal communications campaign that equipped them with the resources and knowledge to effectively educate members about their benefits. This helped streamline their processes and improve member interactions.
• Improved Member Communications: The overall strategy focused on enhancing the clarity, accessibility, and engagement of member communications, making it easier for members to understand and utilize their benefits.

The Results:

The implementation of the strategic internal communications plan had a significant positive impact:

• Increased Benefit Usage: Members reported a greater understanding of their benefits, leading to increased utilization of available resources.
• Enhanced Member Engagement: The relatable nature of “Larry the Laborer” made the benefits information more engaging and memorable for members.
• Empowered Benefits Office Team: The team was better equipped to educate members, leading to increased efficiency and job satisfaction.
• Improved Member Satisfaction: By making benefits information more accessible and understandable, the Benefits Office strengthened its relationship with its members.

Why This Matters to You:

Effective internal communications are vital for any organization, especially those serving members or stakeholders. The St. Louis Laborers’ Benefits Office success demonstrates the power of creative and strategic communication to:

• Improve engagement and understanding among members.
• Empower your team to better serve your audience.
• Increase the value and impact of your organization.

Don’t underestimate the power of clear and engaging internal communications. Contact AMM Communications today to discover how we can help you strengthen your relationships with your members or stakeholders and achieve your organizational goals.

This case study highlights the creative solution and the positive impact on both members and the organization, emphasizing the value of effective internal communications for not-for-profits.

AMM Communications can help your non-profit organization navigate complex communication landscapes, overcome challenges, and achieve your fundraising and awareness goals. Contact us today to learn more.