When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

The Difference Between Marketing and Business Development (ie. Selling)

People often confuse marketing with selling, when they are two entirely different practices.

Managing Your Image = A Mix of Public Relations and a Dash of Social Media

Three ideas on using public relations and social media to manage your image, and your personal brand.