The Architects of the
Archway ROI™ System

AMM Communications was founded in 2008 by Ann Marie and Ed Mayuga because they saw a fundamental flaw in the traditional PR model: firms were reporting on "impressions" while business owners were looking for "income."

St. Louis businesses needed more than a story — they needed a system. This insight led to the creation of the Archway ROI™ framework: a methodology that uses the PESO Model™ — created by Gini Dietrich of Spin Sucks — to turn media relations into a measurable sales engine.

Today, AMM Communications is a certified WBE, DBE, and WBENC woman-owned firm, recognized as one of the "Best PR Firms in St. Louis" for 15 consecutive years by Small Business Monthly.

Headquartered in Town & Country, Missouri, we provide hyperlocal St. Louis market dominance and national media reach for clients across the United States in any city.

Ed Mayuga is the architect behind AMM's "Business First" approach to Public Relations. While many PR professionals focus solely on clippings, Ed's background in high-level sales and operations ensures every communication strategy is directly tied to the client's bottom line.

Before co-founding AMM, Ed spent 10 years in the pharmaceutical industry at Abbott Laboratories, Parke-Davis, and Pfizer — managing sales representatives in multiple states and earning top sales awards. He holds a BS in Finance and an MBA in International Business from St. Louis University.

Ed's expertise in the PR-to-Sales Bridge ensures PR is never a silo. He integrates reputation management with business development, helping clients move prospects through the sales funnel using the authority built through earned media. An active community leader, he has served on boards for Catholic Charities St. Louis, the Hispanic Chamber of Commerce, and Tower Grove Park.