Everything You Need... to Drive Your Sales and Communicate Better.

(3 month minimum commitment)

We implement a 90-day Strategic Marketing Communications Plan and Editorial Calendar, at the beginning of each three-month time block, so we can continuously evaluate progress and share the results with you. This document on Google Sheets is accessible to you at any time on a shared cloud drive, in a private folder we set up just for you.

This process keeps everyone involved and focused on desired outcomes, and allows you to view the progress toward our shared goals at any time.

Everything we will do for you will be focused on driving your sales through top-of-mind-awareness (TOMA) and third-party validation through Earned Media.

This is Owned media in the PESO Model.

Unlike other PR and marketing firms, our three plans include the services listed, and will be tailored to your needs.

You will never be surprised by a huge bill at the end of the month; which will allow you to plan your marketing budget easily.

In our experience, our customer needs vary according to their current marketing focus, though all customers desire an increase of public awareness for their product or service. Our products are designed to fit your needs.

For the Entrepreneur, we offer either 2 Press Releases or 2 Award Nominations (or some combination of each). Examples include the launch of a new business, announcing a new website, promotion of an employee, new business certification, etc.

For Growing Business and Enterprise customers, we increase our writing services to 3 Press Releases with proprietary media platform distribution or 3 Award Nominations (or some combination of each). PLUS, we will create an online Press Kit accessible to you, reporters, and editors on a shared drive.

This is Owned media in the PESO Model.

Media relations is the heart of public relations. Earned media is difficult to obtain, but is more valuable that paid advertising in selling your product or service, because it has more credibility your customers.

We monitor Help-A-Report-Out (HARO) daily to find story opportunities for all of our customers. We will pitch to reporters covering your business sector.

We will also monitor the Web to find your competitors’ press and pitch those editors on telling your story. This includes keyword monitoring using Google and Talkwalker alerts, and we will report those in our strategic marketing communications plan.

In addition, we have a carefully-curated, private media list of reporters, writers, and bloggers that we routinely contact on behalf of our customers, to pitch stories, have you provide expert opinions, and publicize upcoming events.

Our goal with Media Relations is to increase your TOMA, provide third-party validation, and to ultimately drive your sales.

This is Earned media in the PESO Model.

Some customers desire a change in their branding that requires a change in their website copy. Other customers prioritize driving traffic to their website using a blog. All customers want more sales and that will come from more top-of-mind-awareness (TOMA). AMM Communications will help you achieve this outcome.

For the Entrepreneur, we will write 3 pages of copy for your website (i.e. Landing/Home Page, About Us, and Product/Services, up to 750 words per page. This includes 2 rounds of edits per page, and will be completed in the three-month period. We will use search engine optimized keywords in a natural-language format to capture your brand in your words. As you progress with your marketing and your needs change, we will transition to writing 1 original content blog post per month (500-750 words) per month.

For Growing Business and Enterprise, will will increase our writing services to 5 pages of copy for your website, or 2 original content blog posts per month.

We will amplify your online mentions, press releases, and news via our social media networks, and produce posts that your company can distribute to its network.

This is Owned media in the PESO Model.

We will create an online press kit for your company on Google Drive (or other shared drive of your choice, such as DropBox), that will be publicly accessible to reporters, writers, editors, bloggers etc.

Contained in this press kit will be digital assets such as biographies, company logos, business headshots, fact sheets etc.

As part of our Media Relations strategy, we will share the link to this press kit in our story pitches.

The goal is to make it as easy as possible for the reporter to write the story, which will produce the positive outcome of a story being published or aired.

This is Owned media in the PESO Model.

A positive reputation is crucial to business success. If your reputation is at stake, AMM Communications will help you manage it.

Online Reputation Management
We will monitor search engine results, review sites, and social media channels for negative comments. We will work with you to develop strategies and implement tactics to elevate positive content.

Offline Reputation Management
We will issue positive press releases and social media posts. Most of all, we will be there to support you during a crisis.

If your company is experience a crisis or potential PR disaster, we will be there to support you.

This is Shared media in the PESO Model.

Facebook Ads, Instagram Sponsored Posts, and Google Advertising. We will handle it for you.

You are responsible for the monthly advertising bills for each platform, and we will typically manage your account through the ads manager. We will handle all the keyword analysis, budgeting for auctions, and produce performance reports.

Most importantly, we will apply our knowledge from running many campaigns to ensure that you are receiving the best value and performance for your advertising dollars.

This is Paid media in the PESO Model.

Business moves 24/7, 365 days a year. We know that emergencies can occur at any time. Our team will provide you with premium customer service that you can call and set up a virtual meeting with us at anytime on Zoom meeting.

If you want and need “white glove” personal service, this is the program for your company.