Why the AMM Communications
Pricing Model Wins
Transparent, all-inclusive monthly retainers — tailored to your needs, with no surprise invoices at month end.
Watch: How Our Pricing Model Works
Ed explains why the Archway ROI™ pricing structure delivers more value than traditional PR retainers.
Choose the plan that fits your growth stage
Every plan is customised to your needs. Unlike other PR firms, our listed services are included — no add-ons, no surprise billing.
Solo Entrepreneur
For individuals and entrepreneurs just getting started.
- 90-Day Strategic Marketing Communications Plan & Editorial Calendar
- Press releases and award nominations
- AgilityPR distribution
- Custom media list creation
- Media relations & competitive monitoring
- Daily reporter outlet monitoring
- Google & Talkwalker keyword alerts
- Website copywriting (Google Gemini optimized)
- 1 original blog post per month (500–750 words)
- Social media amplification
- Online press kit (shared drive)
- Reputation & crisis communications management
- Pay-per-click management (Google/Facebook Ads)
- Premium 24/7 customer service (Zoom)
Small Business
For established businesses ready to dominate their market.
- 90-Day Strategic Marketing Communications Plan & Editorial Calendar
- Unlimited press releases with AgilityPR distribution
- Unlimited award nominations
- Online press kit (publicly accessible on shared drive)
- Custom media list creation
- Media relations & competitive monitoring
- Daily reporter outlet monitoring & pitching
- Google & Talkwalker keyword alerts
- Google Gemini / E-E-A-T optimized content
- Social media amplification across networks
- Online reputation management
- Pay-per-click management (Google/Facebook Ads)
- Premium 24/7 customer service (Zoom)
Chief Marketing Officer
White-glove, full-service outsourced PR for enterprise teams.
- 90-Day Strategic Marketing Communications Plan & Editorial Calendar
- Unlimited press releases with AgilityPR distribution
- Unlimited award nominations
- Online press kit (publicly accessible on shared drive)
- Custom media list creation
- Media relations & competitive monitoring
- Daily reporter outlet monitoring & pitching
- Google & Talkwalker keyword alerts
- Google Gemini / E-E-A-T optimized content
- Social media amplification across networks
- Online & offline reputation management
- Crisis communications support
- Pay-per-click management (Google/Facebook Ads)
- Premium 24/7 customer service (Zoom)
All plans require a 3-month minimum commitment. Prices effective May 2025. Listed prices are per month.
Included in every plan
What services are included for all levels: Solo Entrepreneur, Small Business, and Chief Marketing Officer?
Strategic Marketing Communications Plan
A 90-day plan and editorial calendar implemented at the beginning of each 3-month block. Shared with you on Google Sheets — accessible and transparent at all times.
AgilityPR Premium Distribution
Included in every monthly retainer. We use AgilityPR to amplify your press releases and build custom media lists tailored to each announcement.
No Surprise Billing
Unlike other PR and marketing firms, all services listed in your plan are included. You will never receive a large unexpected invoice at month end.
Predictable Monthly Investment
Fixed monthly retainers make it easy to plan your marketing budget. Every plan is tailored to your needs, not templated to a default.
Every plan is built on the PESO Model™
All of our services map directly to the PESO Model™ — ensuring your brand has a coordinated presence across Paid, Earned, Shared, and Owned media.
The PESO Model™ was created by Gini Dietrich of Spin Sucks.
- Hyperlocal PR & media relations
- Story pitching to curated journalist list
- Press releases (AgilityPR)
- Award nominations
- Competitive media monitoring
- Strategic Marketing Comm. Plan
- Editorial calendar
- Website copywriting
- Blog content
- Press kit management
- Executive thought leadership
- Social media amplification
- Online reputation management
- Community engagement
- Crisis communications support
- Talkwalker & Google Alerts
- Google Ads & PPC management
- Facebook & Instagram ads
- Targeted digital advertising
- Keyword analysis & budgeting
- Performance reporting
Additional services for
Chief Marketing Officers
Press Kit Management
An online press kit on Google Drive — publicly accessible to reporters, editors, and bloggers. Includes bios, logos, headshots, and fact sheets. Shared in every story pitch to make it easy for journalists to write the story.
Reputation Management & Crisis Communications
Monitoring of search engines, review sites, and social media for negative content. Online reputation elevation strategies and offline crisis communications support — available when you need us most.
Pay-Per-Click Management
Full management of Google Ads, Facebook Ads, and Instagram Sponsored Posts. We handle keyword analysis, bid management, and produce performance reports. You pay the platform bills; we deliver the strategy and results.
Premium 24/7 Customer Service
"White glove" personal service. Our team is available to meet via Zoom any time — 24/7, 365 days a year. For businesses where communications emergencies cannot wait until Monday morning.
Chief Marketing Officer Plan
Full-service, outsourced PR department. Everything in Small Business, plus press kit management, crisis communications, PPC management, and premium 24/7 access.
Get Started Schedule a Free Strategy Session3-month minimum commitment required
Not-for-Profit Communications Plans
AMM Communications offers a similar range of marketing plans to our not-for-profit customers with a 3-month minimum commitment. Every plan includes a 90-day Strategic Marketing Communications Plan and Editorial Calendar, giving you full visibility into progress at any time through a shared Google Sheets document on a private cloud drive.
- Mission narrative development and storytelling
- 90-Day Strategic Marketing Communications Plan with Editorial Calendar
- Press releases and award nominations
- Media relations and earned media placement
- Social media amplification
- Community stakeholder engagement
- Top-of-mind awareness (TOMA) through earned media
Not-for-Profit Plan
Mission-driven communications support for not-for-profit organisations. Includes a 90-day strategic plan, media relations, earned media placement, and social amplification tailored to your cause.
Get Started Schedule a Free Strategy Session3-month minimum commitment required
Need a website to match
your new PR strategy?
AMM Communications now builds modern, conversion-focused websites using Bolt.new — the AI-powered vibe coding platform. We compress your launch timeline from months to days. But the real advantage isn't speed: it's content.
As marketing communications experts with nearly 20 years of brand storytelling experience, we fill every page of your new website with copy that Drives Revenue and Communicates Better — hero messaging, service pages, SEO content, about copy, and conversion CTAs, all written before your site goes live.
Every page is crafted to align with your PESO Model™ strategy: built for earned media traffic, optimized for search, and engineered to convert visitors into customers. Ask us about bundling a website build with your retainer.
Ask About Website BuildsDays to Live
Production-ready site in days — not the months a traditional agency would take. You are up and running before competitors react.
Content-First Build
AMM writes every word — brand narrative, service pages, SEO copy, CTAs — so your site is filled with marketing content from day one.
Conversion-Focused
Built to turn PR-driven traffic into leads, calls, and measurable revenue. Every page has a job to do.
PR-Integrated & SEO-Ready
Aligned to your Archway ROI™ strategy from the first line of code — mobile-first, fast, and structured for search authority.
Secure payment processing through Converge Pay. Visa, Mastercard, American Express, and Discover accepted.
Ready to start your free
Archway ROI™ strategy session?
Schedule a free, no-obligation conversation with Ed and Ann Marie. We respond to all enquiries within one business day.