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A Failure to Communicate? “Cool Hand Luke” and Public Relations

Have you ever heard your client say this? If you are in the communications/marketing field or a business consultant, this is the kiss of death. There are three steps you must perform to prevent this!

Your 2011 Sales and Marketing Plan… Have You Considered the Impact of Your Slogan or Tagline?

Small businesses often come up with slogans that aren’t descriptive of what they do. When you hear that a company brings you “the best service” without describing what that service is, then that tagline is very forgettable. Or you may hear that a company offer “the lowest prices in town” but doesn’t specify which town […]

The Next Step in Your 2011 Sales and Marketing Plan… Update Your Website Colors

Many established businesses and even those recently created within the past two years haven’t updated their websites since they were initially created in the ’90s. My challenge for you is to revamp your website, removing any extraneous flash introductions, music, stock graphics etc…

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

For Small to Mid-Sized Businesses, Where does Public Relations fit into Your Business or Strategic Plan?

Whether you are a start-up or an established small to mid-sized business, you probably have a business plan. Most entrepreneurs know they need a PR component but they aren’t sure where to start.

How Do You Prevent a Public Relations Disaster By a Disgruntled Employee using Social Media?

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.