Professionalism

What are the Do’s and Don’ts when Dealing with the Media? PR and Crisis Communications for Small Businesses

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.

Three ideas on using public relations and social media to manage your image, and your personal brand.

This morning while I was standing in checkout line at the grocery store, the cashier asked me how I was doing. My normal response, “No complaints. Life is good.”  She went on to complain about how we’ve had too much rain, how she doesn’t like being indoors and how the dreary weather makes her sad…all […]

The past few weekends I’ve spent most of my time doing yard work. The right of passage for spring. It isn’t mowing but the more detailed and routine kind of work…killing off the weeds, cleaning up the flower beds, getting the vegetable garden ready for planting, and preparing the patio and pool for summer fun. […]

Last week, I co-presented a course at Enterprise University, “Public Relations 101: ‘The Earned Advertising.’” Here is a link to the Power Point presentation, http://bit.ly/bwSqmd. What made the course fun to teach is that even though Mary, my co-presenter, and I had put together a Power Point and put a lot of thought into making […]