- Solicit class participation immediately: Before we started the class, we asked each of the class participants what they wanted to learn. It helped guide the conversation so we could refer back to their questions and discuss specific examples.
- Make sure the conversation is about the students’ learning and not the presenter’s experience: The feedback received after the class is that people appreciated having their questions answered during the presentation. Being able to tie in the content with examples of what they could do to implement some of their own public relations.
- Acknowledge when the class will end: When you only have 15-20 minutes left in the class, let everyone know so that you can prioritize the content that they want to discuss. It’s best to cover what the group wants to discuss and not rush through material to reach the end.
Founded in 2008, St. Louis-based AMM Communications LLC is an integrated public relations and marketing firm that provides public relations, marketing, crisis communication, social media and sales management training for small- and mid-cap financial institutions, professional service firms and manufacturing companies. For more information, please navigate to www.ammcommunications.com or call 314.485.4390.