Panelist include Todd Solomon, Delmar Financial Company; Julie Drummond-Alderman, Color-Art Integrated Interiors; Michael Tessler, Brokerage Unlimited, Inc.
Mayuga’s presentation, “Why Does Your Customer Buy from You? The Value Proposition Canvas,” discussed how the Value Proposition Canvas, a strategic marketing tool, is a systematic way to look at the solutions a company offers to solve its customers’ problems.
What your salespeople say in front of the customer may not match what the marketing department planned because the emphasis is on the wrong message.
I have spent my entire career in sales, since I graduated from college, in sales, both as a representative and in management positions, and over the years I have found […]
Last weekend, I had the privilege of working with members of the St. Louis Chapter of the National Sales Network, on resume building and selling your personal brand. The seminar […]