Communications

AMM Communications LLC is fast approaching our two-year anniversary. June 1 marks the official day. If you had told me three years ago I would be a business owner, I would have said “Get out of here! I don’t have what it takes.” Well, Lady Luck or Lady Fate — whatever your preference — dealt […]

Last month, I met with a prospect where I felt we made a good connection and had a strong shot at earning their business. They interviewed several other agencies. Another firm was selected. (They choose a great independently owned firm in St. Louis, and I know they will receive strong public relations results.) I was […]

In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has […]

Last week, the cashier at the local grocery store kept asking me questions about the food I was purchasing, mainly winter vegetables, as she was running them through the scanner. “What’s this?” “That is a rutabaga.” “I’ve never seen a white carrot.” “That is a parsnip.” “What are these things?” “Those are turnips.” (I like […]

Recently, I have started thinking about the difference between an expert and an experienced professional. There may not be much of a difference by definition. I feel that expert is a person who has reached a pinnacle of his or her career while an experienced professional is one who is continuously learning. Last week, Ed […]

There is a difference between a crisis and an emergency. Knowing when an emergency crosses over into a crisis and when you need to act immediately is the key. For example, an emergency is a small fire that is quickly contained without injury or property damage. A crisis is when that fire is not contained […]