In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base.
- Get to know your competitors: Offer to meet another business owner for coffee or breakfast to discuss your areas of expertise.
- Join your professional association: Take advantage of your professional association. Get to know what the most current trends are, network with other professionals and take advantage of the professional development opportunities.
- NEVER, NEVER, NEVER say anything negative about the competition: This is self-explanatory.
- Study what others are doing: Learn from your competitors. Study what they do, say and read. If you see them everywhere, they must be doing something right.
Founded in 2008, St. Louis-based AMM Communications LLC is an integrated public relations and marketing firm that provides public relations, marketing, crisis communication, social media and sales management training for small- and mid-cap financial institutions, professional service firms and manufacturing companies. For more information, please navigate to www.ammcommunications.com or call 314.485.4390.