Tips

One of the fundamental tools in public relations is the news release. It can be one of the best approaches. It can be one of the most abused. If written well, used properly, and distributed strategically, the news release is a great tool to communicate your company’s message. Anatomy of a release As the old […]

When you read your favorite online newspaper, and watch or listen to the news, do you wonder how the people interviewed were selected? It’s usually a combination of things but the main reason is that the source is credible and is willing to be interviewed. The source is not unusual. A smiling goat is an […]

One of my clients, Kelsey Cottrell Realty Group, is owned by a dynamic duo – Kevin Cottrell and Stephanie Combs. They are the leading independently owned residential real estate agency in the St. Louis metropolitan area. Their approach to residential real estate is setting the local real estate market on its ear. They are trailblazers […]

This morning, the St. Louis Business Journal held a networking breakfast at the Missouri Botanical Garden, that focused on “America’s New Economy”.  The speakers were Doug Mueller (president of Mueller Prost, PC) and Michael Forster (managing partner of Sandberg, Phoenix, VonGontard).  It was interesting to hear the perspectives of two leaders of local small business, […]

Last week, I had the privilege of working with a group of new entrepreneurs from the Right Management Fast Trac program, and one of the discussions raised was the issue of balancing time as a start-up.  As an entrepreneur, whether solo or in a group, you are ultimately in control over your own time. This […]