Communications

This morning while I was standing in checkout line at the grocery store, the cashier asked me how I was doing. My normal response, “No complaints. Life is good.”  She went on to complain about how we’ve had too much rain, how she doesn’t like being indoors and how the dreary weather makes her sad…all […]

The past few weekends I’ve spent most of my time doing yard work. The right of passage for spring. It isn’t mowing but the more detailed and routine kind of work…killing off the weeds, cleaning up the flower beds, getting the vegetable garden ready for planting, and preparing the patio and pool for summer fun. […]

Last week, I co-presented a course at Enterprise University, “Public Relations 101: ‘The Earned Advertising.’” Here is a link to the Power Point presentation, http://bit.ly/bwSqmd. What made the course fun to teach is that even though Mary, my co-presenter, and I had put together a Power Point and put a lot of thought into making […]

One of the fundamental tools in public relations is the news release. It can be one of the best approaches. It can be one of the most abused. If written well, used properly, and distributed strategically, the news release is a great tool to communicate your company’s message. Anatomy of a release As the old […]

When you read your favorite online newspaper, and watch or listen to the news, do you wonder how the people interviewed were selected? It’s usually a combination of things but the main reason is that the source is credible and is willing to be interviewed. The source is not unusual. A smiling goat is an […]

On March 14, Daylight Savings Time begins. We push the clock forward by one hour. It’s a great time of year to get energized about taking on a project or introduce something into your daily routine or business operation. With the coming of Spring, why not grow your business by sharing news about your company. […]