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Drive Revenue. Communicate Better.

Drive Revenue. Communicate Better.

If one of the profiles below describes you, then we can definitely help you…

  • PR & Marketing
    • Strategic Marketing Communications Planning
    • Public Relations (Earned Media)
    • Media Relations (Earned Media)
    • Digital Marketing (Owned Media)
    • Social Media Marketing (Shared Media)
    • Reputation Management (Shared Media)
    • Crisis Communications (Owned Media)
    • Paid Media and PPC Advertising
  • Communications Skills Training
    • Communications Skills Training
    • Internal Employee Communications
    • Sales and Negotiation Training
    • Personal Branding
  • Career Transition Coaching
    • LinkedIn Sustainability and Resume Development Course
    • Entrepreneurship and Consulting Skills Course
    • Intensive Interview Skills Preparation Course
    • Advanced Career Search Skills Course
  • PR & Marketing
    • Strategic Marketing Communications Planning
    • Public Relations (Earned Media)
    • Media Relations (Earned Media)
    • Digital Marketing (Owned Media)
    • Social Media Marketing (Shared Media)
    • Reputation Management (Shared Media)
    • Crisis Communications (Owned Media)
    • Paid Media and PPC Advertising
  • Communications Skills Training
    • Communications Skills Training
    • Internal Employee Communications
    • Sales and Negotiation Training
    • Personal Branding
  • Career Transition Coaching
    • LinkedIn Sustainability and Resume Development Course
    • Entrepreneurship and Consulting Skills Course
    • Intensive Interview Skills Preparation Course
    • Advanced Career Search Skills Course
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Professionalism

The results will come with persistence

One of my clients, Kelsey Cottrell Realty Group, is owned by a dynamic duo – Kevin Cottrell and Stephanie Combs. They are the leading independently owned residential real estate agency in the St. Louis metropolitan area. Their approach to residential real estate is setting the local real estate market on its ear. They are trailblazers […]

Feedback is good no matter how bad it stings

Last month, I met with a prospect where I felt we made a good connection and had a strong shot at earning their business. They interviewed several other agencies. Another firm was selected. (They choose a great independently owned firm in St. Louis, and I know they will receive strong public relations results.) I was […]

Get to know your competition

In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has […]

Ask the question; You are dumb if you don't

Last week, the cashier at the local grocery store kept asking me questions about the food I was purchasing, mainly winter vegetables, as she was running them through the scanner. “What’s this?” “That is a rutabaga.” “I’ve never seen a white carrot.” “That is a parsnip.” “What are these things?” “Those are turnips.” (I like […]

Expert versus Experience: I'd rather be experienced

Recently, I have started thinking about the difference between an expert and an experienced professional. There may not be much of a difference by definition. I feel that expert is a person who has reached a pinnacle of his or her career while an experienced professional is one who is continuously learning. Last week, Ed […]

Be nice. It's good for business

In the August 28-September 3, 2009 issue of the Phoenix Business Journal, Don Henninger, the publisher, had a great topic for his weekly column, “Why nice guys can finish first.” Mr. Henninger wrote about the results of a recent study by the Thunderbird School of Global Management on how workplace incivility costs U.S. companies $300 […]

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