Cool Hand Luke - Paul Newman

A Failure to Communicate? “Cool Hand Luke” and Public Relations

Have you ever heard your client say this? If you are in the communications/marketing field or a business consultant, this is the kiss of death. There are three steps you must perform to prevent this!

"No complaints"– That is what people want to hear

This morning while I was standing in checkout line at the grocery store, the cashier asked me how I was doing. My normal response, “No complaints. Life is good.”  She went on to complain about how we’ve had too much rain, how she doesn’t like being indoors and how the dreary weather makes her sad…all […]

Father Knows Best

Ed recently found video from my dad’s 70th surprise birthday party from October 7, 2005. He found it when he was filming during my dad’s funeral this past December. Ed uses his video camera but with iPhones and digital camera these days he has multiple ways to film. My dad was truly surprised by his […]

Get to know your competition

In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has […]

Active network versus actively networking

Networking. You hear it now more than ever. It’s the one of the best ways to find a job. One of the best ways to find your next client. One of the best ways to secure a referral for a home repair or a new doctor. You get the picture. What struck me several days […]

Set yourself apart — Write a thank you note

Writing has taken on many different forms within the past three years. The way you write a Tweet is far different from the copy used in a 2,000-word column for a trade journal. It’s the ability for a person to have variety and versatility in the printed word. Ironic that now I find myself hearing […]
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