Michael Port, New York Times bestselling author of Book Yourself Solid, says in the foreword, ” This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘The teacher’s teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever changing world of online marketing, if you don’t stay current, you die a fast death…” I agree with this statement completely, and that is why I recommend this book during my Content Marketing classes.
You may have been blogging for the last 10 years and built up quite a following to your blog, but like many bloggers, it is difficult to find the time or the creativity to consistently publish a blog. This is where the best PR firms can help you – we can take the pressure off of your shoulders and do the creative writing for you! Authoring new, fresh, and engaging content frequently is difficult task, especially with the constant distractions of daily life. It becomes even more apparent when you run your own small business.
The beauty of creating content is that as marketers we are creating it everyday. For PR professionals, it is even better because as an element of our jobs, we are constantly pitching and placing stories on behalf of our clients that are readily available on the Web.
People often confuse publicity, which is defined in Wikipedia as “the movement of information with the effect of increasing public awareness of a subject” with public relations, which is defined as “the practice of managing the spread of information between an individual or an organization and the public.”
The SlideBatch preview function was very useful in selecting the appropriate “introduction to urban gardening” videos to share in my batch. Additionally, I was able to add images, website, and news to my batch using the Bing search engine, which will also make it simple in the future if I want to add content to my batch.
So, the next time you have the opportunity to launch a product, try this: create a quick batch containing video, background information, manuals etc. that you can share in conjunction with the product announcement.