• Ann Marie Mayuga, a partner at AMM Communications, Public Relations Marketing & Training of St. Louis, Missouri, provides strategic communications expertise to businesses nationwide.

  • Ann Marie Mayuga teaches Enterprise University Course 205, Public Relations 101: The Basics of “Earned Advertising”, for AMM Communications

  • Ed Mayuga, has been teaching at Enterprise University since 2009, and is introducing a new Course 221 – Marketing Your Knowledge – Content Marketing Through Social Media – for AMM Communications

AMM Communications Blog

“The New Rules of Marketing & PR” by David Meerman Scott

Michael Port, New York Times bestselling author of Book Yourself Solid, says in the foreword, ” This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘The teacher’s teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever changing world of online marketing, if you don’t stay current, you die a fast death…” I agree with this statement completely, and that is why I recommend this book during my Content Marketing classes.

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Why Curating is Important for the Best PR Firms (and the Need to Curate Content Frequently!)

You may have been blogging for the last 10 years and built up quite a following to your blog, but like many bloggers, it is difficult to find the time or the creativity to consistently publish a blog. This is where the best PR firms can help you – we can take the pressure off of your shoulders and do the creative writing for you! Authoring new, fresh, and engaging content frequently is difficult task, especially with the constant distractions of daily life. It becomes even more apparent when you run your own small business.

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Understanding the Difference Between Publicity and Public Relations

People often confuse publicity, which is defined in Wikipedia as “the movement of information with the effect of increasing public awareness of a subject” with public relations, which is defined as “the practice of managing the spread of information between an individual or an organization and the public.”

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Try This: Create a Batch to Launch or Promote Your New Product!

So, the next time you have the opportunity to launch a product, try this: create a quick batch containing video, background information, manuals etc. that you can share in conjunction with the product announcement.

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