Public Relations is Earned Media
Beyond the Banner Ads: Why True Success Needs PR in Your Marketing Symphony
Marketing’s a powerful instrument, but its melody rings hollow without PR’s harmony. Forget just pushing pixels and boosting posts; AMM Communications orchestrates a full marketing symphony, with PR and media relations as the lead violins. Why? Because genuine top-of-mind awareness – the kind that drives sales and loyalty – comes not from forced ads, but from earned media and authentic connections.
Think of AMM Communications as your maestro:
- TV, Print, Radio, Oh My! We leverage traditional media with strategic outreach, landing coveted placements that put your brand front and center on screens and airwaves.
- Social Symphony: Your social media isn’t just a profile pic and some hashtags. We craft engaging content, build organic followings, and foster meaningful conversations that turn followers into passionate fans.
- Relationship Alchemy: We cultivate deep connections with reporters, bloggers, and podcasters – the influencers who hold the microphone to the hearts of your audience. This isn’t just pitching; it’s building genuine relationships that result in organic, impactful features and interviews.
- Top-of-Mind Maestro: We don’t just make noise; we create a chorus of positive press, online buzz, and industry recognition that ensures your brand stays at the forefront of minds, not lost in the marketing cacophony.
Why Choose AMM Communications Over Agencies Without PR?
- The Power of Earned Media: Forget expensive ad buys. We secure coveted editorial placements, land interviews with high-profile publications, and generate organic buzz that resonates with your target audience. Let the media sing your praises – authentically and effectively.
- Beyond the Algorithm: Social media is more than just likes and shares. We leverage data and insights to craft targeted strategies that build genuine communities, not just follower counts.
- Relationships, Not Robot Calls: We value face-to-face connections and personalized outreach, building bridges with influential voices who can champion your brand with passion, not just programmed promotion.
- Measurable Results: We don’t just talk about impact; we track it. We provide clear reports and data-driven insights that demonstrate the real-world ROI of your PR investments.
If people are not aware of your product or service how will you convert them
into clients or customers?
AMM Communications solves this problem through Public Relations, or Earned Media (the “E” in the PESO model). In order to earn media it is important to be able to reach out to reporter (ie Media Relations) as well as to bloggers and social influencers.
Strategic communications for PR is a plan that spans three month increments, and we will work with you to determine what is newsworthy, what can be pitched to reporters, and what can be self-generated as a press release.
We use a Software-as-a-Service called Agility PR to generate custom reporter and social media influencer lists, then send the press releases we create to them.
The benefit of the Cision SaaS PR, system is that we will generate a distribution report that will show you metrics about the reach and viewership of your press release.
When it comes to PR we offer a unique and focused range of public relations, media relations, and digital marketing, that few other PR agencies offer.
We understand that for you and your company to grow and thrive, you need a partner who will help you drive your sales, and understands.
There are many PR firms in St. Louis, Missouri, and AMM Communications has been voted one of the best in St. Louis for eight consecutive years, from 2010-2017 by readers of Small Business Monthly. At AMM Communications, we only consider ourselves successful when you are selling more of your product or service, and increasing your revenue as a result of how we partner with you to develop a customized plan for your company involving, PR, digital marketing tactics, and strategic marketing planning!
Ready to harmonize your marketing and achieve true success?
AMM Communications is your guide to a complete marketing symphony. Contact us today for a free consultation and let’s compose a PR strategy that turns up the volume on your brand and sets you apart from the marketing chorus.
DRIVE Your Sales with Public Relations and Marketing Strategies
We draw on a variety of disciplines to help you create and implement your public relations and marketing campaigns. One thing that we have discovered by working with our clients is that each person has a story to tell that is unique, different and interesting. With AMM Communications, we work with you to define and refine the reason why you are in business, how to reach your ideal client prospects, and strengthen your current client relationships through a well-coordinated, strategic marketing plan.
Today, there are a variety of tools and platforms to use to share and communicate your story with current and prospective clients. Businesses and not-for-profits select to work with us because we have a proven process to identify the your company’s core message to reach your targeted clients and prospects.
A strategic marketing and communications plan will increase revenue, provide a Return on Investment (ROI), and elevate your online presence. We will use the best tools available ranging from the social media, media placements, digital marketing and Google AdWords campaigns, and Search Engine Optimized (SEO) web site copy, to maximize the number of people who see your content.
AMM Communications offers digital marketing, reputation management, social media consulting, media relations, communications skills training, crisis communications, strategic marketing plans, Google AdWords management, talent acquisition, and retained search consulting. Our project and retainer clients, benefit from the full range of marketing services and step-by-step support that we provide.
We believe that earned media plus a Google AdWords pay-per-click campaign, is a strong combination that provides an effective, efficient and vital component of your marketing campaign to accelerate your sales and business development.
You can be reassured that you are working with one of the Best Public Relations firms in St. Louis
Readers of Small Business Monthly have voted us one of the Best Public Relations Firms in St. Louis for nine years running (2010-2018) because of the results our clients receive and our ability to help clients grow their businesses. Our value proposition is that you are working directly with the partners of the firm.
AMM Communications is a certified Woman-Owned Business Enterprise (WBE) with the State of Missouri and City of St. Louis.
We are also a certified Disadvantaged Business Enterprise (DBE) with the City of St. Louis.