Instructor: Ed Mayuga, AMM Communications
Duration: 4 weeks (1 month)
Platform: Online Zoom
Target Audience: Executives in career transition and recently laid-off job seekers
Course Goal: To equip participants with the skills and tools to successfully leverage LinkedIn and their resumes for career transition in the sustainability field.
Course Structure:
Week 1: Finding Your Sustainable North Star:
- Intro & Welcome: Meet Ed and the group, share experiences, and set individual course goals.
- The Sustainability Landscape: Understanding the scope and trends of the sustainability field, identifying niche opportunities.
- Personal Branding for Sustainability: Defining your unique value proposition and aligning it with sustainability goals.
- Building Your Sustainable LinkedIn Profile: Optimizing profile for keywords, crafting a compelling summary, showcasing relevant skills and experience.
Week 2: LinkedIn Mastery for Job Seekers:
- Networking Strategies: Expanding your network for hidden opportunities, connecting with recruiters and sustainability professionals.
- Engaging Content Creation: Sharing valuable content on LinkedIn to establish expertise and attract attention.
- Advanced Profile Tactics: Utilizing LinkedIn features like recommendations, endorsements, and groups to stand out.
- Job-Specific Strategies: Tailoring your LinkedIn profile and approach for specific sustainability positions.
Week 3: Resume Reinvention for Sustainable Impact:
- Resumes that Resonate: Understanding recruiter expectations and designing impactful resumes for online applications.
- Multiple Versions for Multiple Opportunities: Creating targeted resumes for different sustainability roles and industries.
- Keywords & Quantifiable Accomplishments: Optimizing resumes with relevant keywords and highlighting quantifiable achievements for maximum impact.
- Cover Letter Craft: Writing compelling cover letters that showcase your value and land interviews.
Week 4: Interviewing with Confidence:
- Mock Interview Workshop: Practicing interview skills in a supportive environment with personalized feedback from Ed.
- Sustainability Interview Q&A: Preparing for common and challenging interview questions specific to sustainability careers.
- Negotiation Strategies: Learning to confidently negotiate salary and benefits in your new position.
- The Path Forward: Action plan development for continued networking, job search, and career progression in sustainability.
Bonus Materials:
- Access to Ed’s exclusive “Job Search Toolkit” with templates, resources, and guides.
- Networking opportunities with guest speakers from the sustainability field.
- Post-course mentorship and check-ins from Ed.
Additional Notes:
- The course will be interactive and engaging, with a mix of presentations, discussions, activities, and group work.
- Participants will receive personalized feedback and guidance throughout the course.
- The course can be customized to cater to the specific needs and interests of the career transitions group, with the goal of creating a Slack and/or Discord community.