Prerequisite: Completion of “LinkedIn Sustainability & Resume Development Course”

Instructor: Ed Mayuga, AMM Communications

Duration: 4 weeks (1 month)

Platform: Online Zoom

Target Audience: Executives in career transition and recently laid-off job seekers

Course Goal: To equip participants with tailored advanced career search skills and strategies to confidently secure their next career step.

Course Structure:

Week 1: Deep Dive – Career Clarity and Branding:

  • Refining Your Career Vision: Reassessing career goals, aligning interests with market needs, and identifying target industries/positions.
  • Personal Branding Masterclass: Crafting a compelling narrative that showcases your unique value proposition and resonates with potential employers.
  • Social Media & Online Presence Audit: Optimizing online profiles (LinkedIn, Twitter, etc.) for maximum visibility and professional impact.
  • Networking Beyond LinkedIn: Utilizing industry events, professional associations, and personal connections to expand your network.

Week 2: Advanced Resume and Cover Letter Strategies:

  • Resume Refinement Workshop: Tailoring resumes for specific target positions, incorporating keywords, and quantifying achievements for online impact.
  • The Art of the Cover Letter: Crafting targeted cover letters that grab attention, tell your story, and land interviews.
  • Beyond the Resume: Creating an online portfolio, developing case studies, and utilizing alternative tools to showcase your expertise.
  • Interview Preparation Beyond the Basics: Deep-diving into behavioral and situational questions, crafting compelling STAR responses, and anticipating diverse interview formats.

Week 3: Job Search Mastery and Beyond:

  • Mastering Online Job Boards and Applicant Tracking Systems (ATS): Utilizing advanced search tools, optimizing applications, and navigating ATS hurdles.
  • Interviewing with Confidence: Advanced techniques for managing nerves, projecting presence, and answering tough questions with poise.
  • Negotiation Tactics: Learning to confidently negotiate salary, benefits, and other key terms in your new offer.
  • **The Power of ** Mastering the art of thank-you notes, staying connected with potential employers, and demonstrating continued interest.

Week 4: Individualized Coaching and Action Planning:

  • One-on-one Coaching Sessions with Ed: Personalized feedback on resumes, cover letters, interview skills, and overall career strategy.
  • Developing a Personalized Action Plan: Setting achievable goals, outlining next steps, and identifying resources for continued career development.
  • Building a Support Network: Fostering community amongst course participants for ongoing encouragement and peer support.
  • Celebrating Successes and Sharing Strategies: Highlighting achievements, learning from each other’s experiences, and maintaining a positive mindset.

Bonus Materials:

  • Access to Ed’s exclusive “Advanced Job Search Toolkit” with templates, resources, and industry-specific guides.
  • Mock interview recordings and detailed feedback for continuous improvement.
  • Ongoing access to Ed for questions and support after the course concludes.

Additional Notes:

  • The course will be highly interactive and personalized, with tailored coaching, active discussions, and real-world examples.
  • Participants will receive extensive feedback and hands-on guidance throughout the program.
  • The course can be customized to cater to the specific needs and interests of the career transitions group, with the goal of creating a Slack and/or Discord community.