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PR, Media Relations, and Strategic Communications Marketing Plans using the PESO Model that will produce results.
What is your approach to public relations in St. Louis as well as nationwide?
Public relations campaigns can and will generate sales leads, provide “social proof” to nurture the buying process, and eventually convert those leads into sales.
At AMM Communications, we are advocates for Gini Dietrich’s PESO Model.
Gini Dietrich is a thought leader in the PR industry, the principal behind Spin Sucks as well as a best-selling author of several books. We are fortunate to be personally coached by her!
The PESO model for PR represents – Paid, Earned, Shared, and Owned media – all the placements that we hustle to obtain for our clients.
PR is about creating a “buzz” around a product or service, which leads to top-of-mind awareness, and ultimately, more sales and revenue.
Here is a interactive model demonstrating the power of the PESO PR model.
The PESO Model
Paid, Earned, Shared, and Owned Media – Gini Dietrich, “Spin Sucks”
How Does the Strategic Marketing Communications Plan Work?
We work with you for a minimum of 3-months at a time, because we know from experience that it takes a minimum of 90 days for a strategic marketing plan to effect a change in your marketing.
We begin with an initial meeting to determine your overall sales and marketing goals, and develop a strategy on a Google document that we share with you.
In this 30|60|90 Day Plan, we will work with you to develop a public relations and media relations plan that will ensure that you meet or exceed your goals.
In our experience, marketing strategy is best accomplished by a team, and we will support the company’s internal marketers. You will receive a fresh perspective on ways to improve your PR and digital marketing from us.
The Drive Your Sales Today Products provide our customers with the strategy, process, and implementation to increase their revenues.
If you are looking for a PR, marketing, and sales firm to work with you to exceed your sales goals, please click the button below!