Discover how the PESO Model can amplify your brand and drive revenue

Beyond the Banner Ads: Your Blueprint for Growth with the PESO Model

Forget the marketing clutter where your brand’s voice gets lost in the noise. At AMM Communications, we implement a powerful PESO framework, harnessing the combined potential of Paid, Earned, Shared, and Owned Media. We use this proven model to ENGAGE potential and current customers, PERSUADE them to buy, and AMPLIFY your achievements, putting your brand in the best possible light. With us, you will Drive Revenue and Communicate Better.

How the PESO Model Drives Results:

• Paid Media Ignites Action: We strategically place targeted ads across digital platforms, generating initial brand awareness and driving qualified, high-intent leads directly to you.
• Earned Media Builds Trust: Our PR expertise secures coveted placements in top publications, podcasts, and industry blogs. This generates authentic buzz and the critical social proof needed to build trust and persuade your audience.
• Shared Media Creates Community: We leverage the power of social media, crafting content that sparks conversations, encourages shares, and amplifies your reach exponentially to engage a wider community.
• Owned Media Establishes Authority: Your website, blog, and newsletters become your core communication hub. Here, we tell your unique story, showcase your expertise, and convert interested prospects into loyal customers.

The AMM Communications Advantage: Expert PESO Implementation

We are dedicated practitioners of Gini Dietrich’s PESO model, personally coached by the PR industry thought leader herself. With AMM, you get:

• A Strategic Blueprint: We craft bespoke PESO campaigns that seamlessly integrate Paid, Earned, Shared, and Owned media, ensuring every component works together to achieve your goals.
• Data-Driven Decisions: We don’t rely on gut feelings. We track every click, share, and conversion, constantly refining your strategy for maximum impact and ROI.
• Building Brand Authority: We don’t just generate temporary buzz; we build lasting brand awareness and authority, ensuring your name stays at the forefront of your customers’ minds.
• Driving Sales and Revenue: Ultimately, it’s all about results. By aligning your PESO campaign with your sales funnel, we turn awareness and engagement into measurable revenue.

Ready to Build Your Brand’s Growth Blueprint?

AMM Communications is your expert guide to PESO model implementation. Contact us today for a free consultation, and let’s craft an integrated marketing strategy that helps you drive real, measurable results.

Why are we advocates for Gini Dietrich’s PESO Model?

Gini Dietrich is a thought leader in the PR industry, the principal behind Spin Sucks, and a best-selling author. We are fortunate to be personally coached by her!

The PESO model represents the integration of Paid, Earned, Shared, and Owned media—all the channels we leverage for our clients. Modern PR is about using this integrated model to engage your audience, build authority, and amplify your message, which leads to top-of-mind awareness and ultimately, more sales and revenue.

Here is an interactive model demonstrating the power of the PESO PR model.

Paid, Earned, Shared, and Owned Media – Gini Dietrich, “Spin Sucks”

How Does the Strategic Marketing Communications Plan Work?

We work with you for a minimum of 3-months at a time, because we know from experience that it takes a minimum of 90 days for a strategic marketing plan to effect a change in your marketing.

We begin with an initial meeting to determine your overall sales and marketing goals, and develop a strategy on a Google document that we share with you.

In this 30|60|90 Day Plan, we will work with you to develop a public relations and media relations plan that will ensure that you meet or exceed your goals.

In our experience, marketing strategy is best accomplished by a team, and we will support the company’s internal marketers. You will receive a fresh perspective on ways to improve your PR and digital marketing from us.

The Drive Your Sales Today Products provide our customers with the strategy, process, and implementation to increase their revenues.

If you are looking for a PR, marketing, and sales firm to work with you to exceed your sales goals, please click the button below!