Drive Your Sales | Communicate Better

PR, Media Relations, and Strategic Communications Marketing Plans using the PESO Model that will produce results.

Beyond the Banner Ads: Ignite Your Brand with the PESO Symphony Conducted by AMM Communications

Forget the marketing cacophony, where your brand’s voice gets lost in the noise. At AMM Communications, we orchestrate a powerful PESO symphony, harnessing the combined potential of Paid, Earned, Shared, and Owned Media to elevate your brand to the crescendo of success.

Why PESO is the Music to Your Marketing Strategy:

  • Paid Fuels the Fire: We strategically place targeted ads across digital platforms, igniting initial brand awareness and driving qualified leads to your doorstep.
  • Earned is the Golden Melody: Our PR prowess secures coveted placements in top publications, podcasts, and industry blogs, generating organic buzz and social proof that fuels trust and loyalty.
  • Shared is the Chorus: We tap into the viral power of social media, crafting engaging content that sparks conversations, ignites shares, and amplifies your reach exponentially.
  • Owned is Your Home Base: Your website and blog platform become your personal stage, where we tell your unique story, showcase your expertise, and convert leads into passionate fans.


But PESO is More Than Just Instruments:

We’re not just marketing maestros; we’re champions of Gini Dietrich’s PESO model, personally coached by the PR industry thought leader herself. With AMM, you get:

  • Strategic Harmony: We craft bespoke PESO campaigns that seamlessly blend Paid, Earned, Shared, and Owned media, ensuring every note resonates with your target audience.
  • Data-Driven Decisions: We don’t rely on gut feelings; we track every click, share, and conversion, constantly refining your strategy for maximum impact.
  • Top-of-Mind Maestro: We don’t just generate buzz; we build lasting brand awareness, ensuring your name stays at the forefront of minds, not lost in the marketing shuffle.
  • Sales Symphony: Ultimately, it’s all about conversions. By aligning your PESO campaign with your sales funnel, we turn curious whispers into enthusiastic purchases.

Ready to compose your brand’s masterpiece?

AMM Communications is your guide to the PESO symphony. Contact us today for a free consultation and let’s craft a marketing strategy that harmonizes Paid, Earned, Shared, and Owned media, taking your brand to the top of the charts and driving real, measurable results.

Why are we advocates for Gini Dietrich’s PESO Model?

Gini Dietrich is a thought leader in the PR industry, the principal behind Spin Sucks as well as a best-selling author of several books. We are fortunate to be personally coached by her!

The PESO model for PR represents – Paid, Earned, Shared, and Owned media – all the placements that we hustle to obtain for our clients.

PR is about creating a “buzz” around a product or service, which leads to top-of-mind awareness, and ultimately, more sales and revenue.

Here is a interactive model demonstrating the power of the PESO PR model.

The PESO Model

Paid, Earned, Shared, and Owned Media – Gini Dietrich, “Spin Sucks”

How Does the Strategic Marketing Communications Plan Work?

We work with you for a minimum of 3-months at a time, because we know from experience that it takes a minimum of 90 days for a strategic marketing plan to effect a change in your marketing.

We begin with an initial meeting to determine your overall sales and marketing goals, and develop a strategy on a Google document that we share with you.

In this 30|60|90 Day Plan, we will work with you to develop a public relations and media relations plan that will ensure that you meet or exceed your goals.

In our experience, marketing strategy is best accomplished by a team, and we will support the company’s internal marketers. You will receive a fresh perspective on ways to improve your PR and digital marketing from us.

The Drive Your Sales Today Products provide our customers with the strategy, process, and implementation to increase their revenues.

If you are looking for a PR, marketing, and sales firm to work with you to exceed your sales goals, please click the button below!