Earned Media is Difficult to Achieve, But Extremely Profitable
Reporters have a story to tell, and need story ideas that will be of interest and captivate the attention of their audience. With so much content in the world today, it is a challenge to get and keep the interest of reporters and social influencers.
At AMM Communications, we understand this challenge, and we will reach out to reporters, pitch stories, and use Cision PR, on your behalf.
A well-placed article or story has an immense payoff in terms of sales, though it sometimes takes 1 or 2 calendar quarters to see the results.
The reason that Earned Media is so effective is that it is third-party validation of your product or service, that provides “social proof” that the client or customer is making a good buying decision.