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When Your Company is Small and the Competitor is Big – PR and Social Media are the Great Equalizers

In the battle of David & Goliath, public relations and social media is like the stone that brought down Goliath.

The Difference Between Marketing and Business Development (ie. Selling)

People often confuse marketing with selling, when they are two entirely different practices.

Managing Your Image = A Mix of Public Relations and a Dash of Social Media

Three ideas on using public relations and social media to manage your image, and your personal brand.

Why a Public Relations Firm Can Handle Social Media for Clients

People often ask Ann Marie and me how public relations and traditional communications fit into a world where social media seems to be taking the forefront of how people obtain information and converse with each other. My answer is “very easily” because in our view, social media is an extension of traditional “earned” media. Earned […]

Personal Branding Through Social Media – Part 1 of Ed’s Presentation to SLAREP on May 21, 2010

Here is Part 1 of my video for the SLAREP Meeting. I plan to have the entire presentation posted to video once I can successfully encode it. AMM Communications has a new Hi-Def video camera and the file sizes are huge! The end product is very clear, though. Please send me a tweet @stl_pr if […]

Personal Branding Through Social Media – SLAREP – Ed Mayuga – AMM Communications – The St. Louis-based Public Relatons Firm

Thank you to all who attended my presentation this morning at SLAREP! I especially want to thank Kevin Cottrell and Stephanie Combs for their tremendous insight and demonstration of “what great looks like”! I will post the video of the presentation soon. Personal Branding Using Social Media on Prezi