Ann Marie Mayuga, AMM Communications LLC partner, the St. Louis-based public relations, marketing and executive training firm, will present the Enterprise University course “Crisis Communication: Learn How to Manage the Situation,” April 5, from 8:00 – 11:00 a.m., held at Enterprise Bank & Trust’s Creve Coeur, Mo., branch located at 11401 Olive Boulevard, Creve Coeur, Mo., 63141.
What are the Do’s and Don’ts when Dealing with the Media? PR and Crisis Communications for Small Businesses
Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.
Hunting moles and monitoring negative customer opinions require the same type of strategy, looking carefully for signs that they are there, and implementing a plan to minimize the damage.
We all think that we can handle our own communications, but how many of us are truly able?
Three key points to remember when planning for a crisis, and effectively communicating during and afterward to maintain public confidence.