Ann Marie Mayuga, AMM Communications, Will Present April 5 Enterprise University Course, “Crisis Communication: Learn How to Manage the Situation”

Ann Marie Mayuga, AMM Communications LLC partner, the St. Louis-based public relations, marketing and executive training firm, will present the Enterprise University course “Crisis Communication: Learn How to Manage the Situation,” April 5, from 8:00 – 11:00 a.m., held at Enterprise Bank & Trust’s Creve Coeur, Mo., branch located at 11401 Olive Boulevard, Creve Coeur, Mo., 63141.

How Do You Prevent a Public Relations Disaster By a Disgruntled Employee using Social Media?

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.