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Small Business

Expert versus Experience: I'd rather be experienced

Recently, I have started thinking about the difference between an expert and an experienced professional. There may not be much of a difference by definition. I feel that expert is a person who has reached a pinnacle of his or her career while an experienced professional is one who is continuously learning. Last week, Ed […]

How to Turn Away Business… Are You CRAZY?

When I told an acquaintance recently that Ann Marie and I had turned away a potentially lucrative client, he asked me “Are you crazy? In this economic environment?”  His reaction was somewhat surprising, but understandable, which got me thinking, “I thought that this person understood what Ann Marie and I do at AMM Communications.  Obviously […]

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  Drive Revenue. Communicate Better.

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