Strategy

Thank you attending my Enterprise University Course 236 – Value Proposition Design – Communicating Your Value through Digital Media. Many of you requested the PowerPoint and supporting documents, so here they are on Slideshare.net:   EU Course 236 Value Proposition Design – Spring 2017 Ed Mayuga from AMM COMMUNICATIONS, LLC And here are the handouts in […]

Ed Mayuga, AMM Communications LLC partner, the St. Louis-based strategic planning, public relations, marketing and leadership training firm, will present the Enterprise University March 23 course, “Value Proposition Design 236: Communicating Your Value through Digital,” from 8:00 – 11:00 a.m., held at Enterprise Bank & Trust’s Creve Coeur, Mo., branch located at 11401 Olive Boulevard, Creve Coeur, Mo., 63141.

Mayuga’s presentation, “Why Does Your Customer Buy from You? The Value Proposition Canvas,” discussed how the Value Proposition Canvas, a strategic marketing tool, is a systematic way to look at the solutions a company offers to solve its customers’ problems.

One of the first things I do when I start working with a new client is to develop a Value Proposition Design map. It is an excellent tool to get to know how their product or service is marketed and sold to their customers, and really helps me develop a PR strategy.