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Drive Your Sales Today for the Growing Business
A 90-Day Program (renews every 3 months, at the option of the customer, and will be automatically billed to your credit card):
This program is designed to help an established business that needs PR, earned media, social media, and owned media support. The goal is to create and sustain a “buzz” about your business among your current and potential customers.
Drive Your Sales Today will focus on the growth of your brand and revenue generation, following a clearly-defined process. We will provide an easy-to-implement roadmap for you through a strategic marketing communications plan. This plan includes 30|60|90 goals and an editorial calendar.
Public relations (or Earned Media in the PESO Model), is the cornerstone of this program. In addition to TV, print, radio, and blogger relations, this includes news releases (Owned Media) and award nominations. A key element for success is media relations with reporters and bloggers, followed by online monitoring of keywords. A press kit will be developed and maintained for reporters, as well.
Digital marketing includes SEO-friendly, natural-language website copy for your existing website, focusing on the Landing/Home Page, About Us, and Product/Services. This includes 2 rounds of edits per page, and we will provide a Google document that your webmaster can copy and paste into your website.
Finally. to bring together the entire program together, we will handle your company’s crisis communications and reputation management. We are available 24/7 to work with you during a time of crisis in your business.
Public Relations and Media Relations – The PESO Model
Why: To generate local and regional media relations attention for <Describe Product or Service>.
The PESO model, developed by PR thought-leader Gini Dietrich, is a strategy that demonstrates the integration of paid, earned, shared, and owned media to deliver integrated marketing programs, extend reach, and establish brands as leaders within their industry.
This program for Growing Businesses will focus on Earned, Shared, and Owned Media. If you desire Paid Media, in the form of PPC Google or Facebook ads, that option is available at the Enterprise program level.
What is Owned Media?
Owned media is another name for content. As Gini describes it, “It is something you own, and it lives on your website or blog. You control the messaging and tell the story the way you want it told.”
Why: The website copy that we will write and the press releases that we will issue on your behalf will contain the keywords identified in the the 30|60|90 day plan.
We will use an editorial calendar to provide you an overall picture of the activities for the three-month program.
Terms for the Drive Your Sales Program for the Growing Business
The customer will be charged for any media and video clips placed or secured for archive purposes. Anything outside the scope of this product as outlined above is not included.
* The customer will receive a Let’s Get Started limited-time offer discount for payment of the entire product by credit card within 24-hours of receipt of proposal email from AMM Communications.
** If the customer chooses the three equal monthly payments option, the first payment will be billed upon signing the agreement, followed by subsequent payments to be billed on the first day of each month.
*** If the customer requests an early refund after the program has started, there will be a “Kill Fee” equal to 25% of the entire product amount.
At the end of each 90-day product duration, the customer has the option renew the DYST product at the current level, or upgrade to a higher product level. Your credit card will be charged at the beginning of the 90-day product duration for the selected product.
At the completion of the product’s term, the customer is assigned ownership of any and all content produced for the customer within the scope of this project by AMM Communications.
This is the parties’ entire agreement on this matter, superseding all previous negotiations or agreements. This Agreement can only be changed by mutual written consent.