Drive Your Sales Today for a Growing Business
The Growing Business product has a three-month period using a 90-day strategic marketing communications plan and editorial calendar, so we can continuously evaluate progress and results.
We find that it takes at least 3 months to gain traction about a new company, product, or service, and this process keeps everyone involved, and we avoid any surprises.
If you are happy with the results, we will renew for additional three-month time periods, allowing us to build upon the momentum from prior months.
What is included every 3 months for the Growing Business product
Strategic Marketing Communications Plan (Owned Media)
A 30|60|90 Day written Strategic Marketing Communications Plan (will be rewritten every three months). This plan will include an editorial calendar, which will show upcoming featured articles in local, regional, national, and trade publications.
Website Copy or Blog Posts (Owned Media)
From our experience, Entrepreneurs need SEO-optimized, natural language web copy for their websites, that capture their “voice”. We will work with you and your team to develop text for 3 web pages: the Landing/Home Page, About Us, and Products/Services (up to 750 words per page).
There will be 2 rounds of edits per page during the 3-month period. AMM Communications will perform a keyword and domain authority keyword analysis.
After the initial three-month program, AMM Communications will produce three original content blog posts (one per month, between 500 – 750 words)
Press Releases or Award Nominations (Owned Media)
2 Press Releases, authored by AMM Communications.These press releases are excellent for announcing the launch of a business/product/service, a new website, new hire/promotion of an employee, a certification earned, etc.
Media Relations (Earned)
Digital, print, reporter/blogger outreach, television, radio, podcasts, Identify speaking opportunities
Digital Marketing: Website Copy or Blog Posts
3 pages of website copy (i.e. Landing/Home Page, About Us, and Products/Services = 750 words per page, with 2 rounds of edits per page.
Keyword Analysis for SEO-friendly natural language text, OR 2 original content blog post per month (500-750 words).
Social Media Marketing
Sharing press releases and news on customer’s social media channels PLUS sharing on the AMM Communications network
Social Media Monitoring for negative-keyword phrases, plus positive press releases/social media posts. Pre-planning and editorial calendar for positive press.