Jack Dorsey spoke at Webster University in St. Louis and received the Person of the Year award for his creation of Twitter (Here is a great summary of his speech from Erin Eschen, a member of the Social Media Club of St. Louis). What resonated with me most from his speech (and what I tweeted during his speech), was “Start now, start here, and start small. Keep it simple.” My own approach to Twitter has been exactly that – three months ago I started my Twitter account beginning with “retweeting” a simple web link; I now feel that I have a basic understanding on what Twitter is and continue to learn each day.
Daphna Michaelson (read about her “50 in 52 Journey” here), who said that it took her 6 months before she finally figured out what Twitter was all about; for here that was engaging her followers as she traveled using an iPhone to blog.
Finally, Christi Day (read her blog “Done a Dance to That…”) showed that even a large corporation like Southwest Airlines is constantly experimenting with how social media fits into building their brand image. This makes me think that a small company like the one that Ann Marie and I are building, can compete with much larger communications firms with a small investment in time.