Mayuga’s presentation, “Why Does Your Customer Buy from You? The Value Proposition Canvas,” discussed how the Value Proposition Canvas, a strategic marketing tool, is a systematic way to look at the solutions a company offers to solve its customers’ problems.
One of the first things I do when I start working with a new client is to develop a Value Proposition Design map. It is an excellent tool to get to know how their product or service is marketed and sold to their customers, and really helps me develop a PR strategy.
Amid the (literally) miles and miles of the latest in electronic gadgets and gear, I was inspired by some of the content creation tools at CES 2017 and want to share them with you!
Purk & Associates, P.C., a nationally recognized, independently owned St. Louis-based accounting and management advisory firm, was recently voted as one of Small Business Monthly’s “2017 Best in Quality” companies.