Panelist include Todd Solomon, Delmar Financial Company; Julie Drummond-Alderman, Color-Art Integrated Interiors; Michael Tessler, Brokerage Unlimited, Inc.
Thank you attending my Enterprise University Course 236 – Value Proposition Design – Communicating Your Value through Digital Media. Many of you requested the PowerPoint and supporting documents, so here they […]
Ann Marie Mayuga, AMM Communications LLC partner, the St. Louis-based public relations, marketing and talent acquisition firm, will present the Enterprise University class Public Relations 205: The Basics of “Earned Advertising,” March 8, 8:00 – 11:00 a.m., held at Enterprise Bank & Trust’s Creve Coeur, Mo., branch located at 11401 Olive Boulevard, Creve Coeur, Mo., 63141.
Michael Port, New York Times bestselling author of Book Yourself Solid, says in the foreword, ” This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘The teacher’s teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever changing world of online marketing, if you don’t stay current, you die a fast death…” I agree with this statement completely, and that is why I recommend this book during my Content Marketing classes.
So, the next time you have the opportunity to launch a product, try this: create a quick batch containing video, background information, manuals etc. that you can share in conjunction with the product announcement.
Developing marketing communications isn’t particularly difficult when content marketing, provided that you (or the marketer) can provide a clear roadmap for the intended audience to follow the story and not have to put too much effort into thinking about it.