Networking

Ann Marie and I are constantly networking to grow our business, whether it be at formal networking groups, having coffee with people we meet, or via social networking and our blog.  Our business is based on 100% referrals, which means that we have to find the balance between business development and being “out there” with […]

In communications, one of the first questions I ask when meeting with prospective clients is, “Who is your target audience?” The second is, “Who is your competition?” The reason that these two questions are asked in tandem is that not all of their competitors are serving the same client base. This month USA Today has […]

I recently read a book by Dave Lakhani, a business acceleration consultant, titled “Persuasion: The Art of Getting What You Want,” and there was a particular section that resonated with me in Chapter 15, Identify Qualified Prospects.  Here is an excerpt of that section: One of the oldest tricks in a sales manager’s arsenal is helping […]

Networking. You hear it now more than ever. It’s the one of the best ways to find a job. One of the best ways to find your next client. One of the best ways to secure a referral for a home repair or a new doctor. You get the picture. What struck me several days […]

Are you familiar with the concept of “paying forward”?  When you pay it forward, you freely give your time and resources to others with no immediate expectation of a payback in return.  Invariably, the benefits that you receive from this good-natured act will come back to you in abundance.  Ann Marie and I spend a […]