Risk

What are the Do’s and Don’ts when Dealing with the Media? PR and Crisis Communications for Small Businesses

Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.

Last month, I met with a prospect where I felt we made a good connection and had a strong shot at earning their business. They interviewed several other agencies. Another firm was selected. (They choose a great independently owned firm in St. Louis, and I know they will receive strong public relations results.) I was […]

Last week, the cashier at the local grocery store kept asking me questions about the food I was purchasing, mainly winter vegetables, as she was running them through the scanner. “What’s this?” “That is a rutabaga.” “I’ve never seen a white carrot.” “That is a parsnip.” “What are these things?” “Those are turnips.” (I like […]

If you knew you could not fail? This is a question engraved on a metal coin on my desk. Over the past few years I have often picked it up and reflected on what I truly wanted to do in the world, and I have come to the realization that the excitement of building a […]