What are the Do’s and Don’ts when Dealing with the Media? PR and Crisis Communications for Small Businesses
Using social media is too important for marketing a business to be ignored, yet many small business owners lack the time or the interest to actively engage in a social media conversation. So the next best thing is to delegate social media updates to a “trusted” employee or several employees. This is where a clear and concise social media policy would provide a great foundation for transparent communication with clients and potential customers. But what happens when that trust is broken, and an employee becomes disgruntled and lashes out various social networks? This has the makings of a PR disaster, although there are several things that you can do to be proactive in this situation.
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If you knew you could not fail? This is a question engraved on a metal coin on my desk. Over the past few years I have often picked it up […]