Ed Mayuga, AMM Communications, Presents at March 23 Enterprise University Course, Value Proposition Design 236: “Communicating Your Value Through Digital Media”

February 27, 2017April 20, 2017 Ed Mayuga

Ed Mayuga, AMM Communications LLC partner, the St. Louis-based strategic planning, public relations, marketing and leadership training firm, will present the Enterprise University March 23 course, “Value Proposition Design 236: Communicating Your Value through Digital,” from 8:00 – 11:00 a.m., held at Enterprise Bank & Trust’s Creve Coeur, Mo., branch located at 11401 Olive Boulevard, Creve Coeur, Mo., 63141.

Your 2011 Sales and Marketing Plan… Have You Considered the Impact of Your Slogan or Tagline?

January 13, 2011January 13, 2011 Ed Mayuga

Small businesses often come up with slogans that aren’t descriptive of what they do. When you hear that a company brings you “the best service” without describing what that service […]

How to Plan a Public Relations Campaign for a Small- to Mid-Sized Business

December 3, 2010August 19, 2014 Ed Mayuga

If a small- to mid-sized business were to engage in a public relations campaign, it needs to approach the strategic planning of this campaign, using one of Steven Covey’s principles, “Begin with the end in mind.” So how do you measure a successful campaign?

For Small to Mid-Sized Businesses, Where does Public Relations fit into Your Business or Strategic Plan?

December 1, 2010August 19, 2014 Ed Mayuga

Whether you are a start-up or an established small to mid-sized business, you probably have a business plan. Most entrepreneurs know they need a PR component but they aren’t sure where to start.